Dangote remains Nigeria’s ‘Most Valuable Brand’ for 8th Consecutive Year –Official

*Anthony Chiejina, Group Chief Branding and Communications Officer, Dangote Industries Limited, avers the recognition ‘is a testament to our consistent investment in quality, innovation, and brand integrity’

Isola Moses | ConsumerConnect

Dangote Industries Limited (DIL) has reaffirmed its dominance as Nigeria’s Most Valuable Brand, emerging at the top of the Top 50 Brands Nigeria 2025 ranking for the eighth consecutive year.

The latest report, in its 13th Edition, highlighted the most admired and resilient brands powering Nigeria’s economy.

In the latest ranking, Dangote achieved a Brand Strength Measurement (BSM) Index of 86.3, maintaining its position as Africa’s leading industrial conglomerate and most trusted brand in the country.

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The conglomerate, in a statement, said this recognition again, echoed its consistent commitment to industrial excellence, innovation, and impact across key sectors such as cement, sugar, salt, fertiliser, and now, petroleum refining.

Speaking on the achievement, Mr. Anthony Chiejina, Group Chief Branding and Communications Officer, Dangote Industries Limited, said: “This recognition is a testament to our consistent investment in quality, innovation, and brand integrity.

“At Dangote, we believe that the soul of business is not just in making profit, but in making people happy by creating opportunities, empowering communities, and contributing meaningfully to Nigeria’s industrial transformation. “Our brand promise remains rooted in trust, excellence, and service to humanity.”

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The company noted the 2025 ranking also celebrates the growing strength of indigenous brands, with seven of the top 10 positions occupied by Nigerian companies, a testament to the competitiveness and resilience of local enterprises in a challenging economic environment.

According to Top 50 Brands Nigeria, brands were assessed using seven key indicators, including popularity, category leadership, innovation, quality, and corporate social responsibility to produce the final BSM Index score.

Taiwo Oluboyede, the Platform’s Chief Brand Analyst and Convener, said strong brands had remained vital to national development.

Oluboyede stated: “Brand is not just an essential component of an organisation, the brand is the organisation.

“For something that is that important, there is always the need for periodic assessment and evaluation.

“That’s what this ranking represents, a mirror that reflects how strongly brands are performing in the hearts and minds of Nigerians.”

With operations spanning multiple industries and a growing global footprint, Dangote continues to embody the spirit of industrial transformation, driving local production, job creation, and regional competitiveness.

Dangote Industries Limited, earlier in the year, won three awards at the 15th annual Brand Africa 100 ceremony, including the Most Admired African Brand title at Africa Hall in Addis Ababa.

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