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Minister applauds NIPR, endorses establishment of PR degree-awarding academy in Nigeria

Alhaji Mohammed Idris, fnipr, Honourable Minister for Information and National Orientation

*Mohammed Idris, Minister for Information and National Orientation, commends the Nigerian Institute of Public Relations on its critical role in strengthening and elevating public relations practice in the country, and across the African continent

Isola Moses | ConsumerConnect

Alhaji Mohammed Idris, fnipr, Honourable Minister for Information and National Orientation, has expressed his support for establishment of a degree-awarding academy for Public Relations (PR) practice in Nigeria.

The Minister’s endorsement of the move is sequel to the recent Memorandum of Understanding (MoU) signed between the Nigerian Institute of Public Relations (NIPR) and the Global Alliance for Public Relations and Communication Management.

He also congratulated Dr. Omoniyi Ibietan, Head of Media Relationship Management at the Nigerian Communications Commission (NCC), on his recent appointment as the Secretary-General on the Executive Council of the African Public Relations Association (APRA).

Idris, who noted these in a statement issued Saturday, June 29, 2024, said: “I equally welcome the recent election of a Nigerian, Dr. Omoniyi Ibietan, as the Secretary-General of the African Public Relations Association (APRA).”

On the strategic importance of PR in the Civil Service, the Minister also stated worthy of note is the fact that Public Relations has now been designated as a cadre in the Federal Civil Service, with effect from December 2023.

He further disclosed the Information Officer Cadre has been re-designated to ‘Information and Public Relations Officer Cadre’, while the Executive Cadre to ‘Executive Officer (Information and Public Relations)’ the Nigerian Civil Service.

Idris said: “The NIPR played a critical role in championing this, and deserve commendation.

Nigeria will continue to play a leading role in strengthening and elevating public relations practice at home and across Africa.

“Recently, when I received the President of the African Public Relations Association, Mr. Arik Karani, he commended Nigeria in this regard.”

He equally noted: “(Nigeria) was, for the longest time, the only country in Africa that had a law that professionalised public relations.

“It was Nigeria that started it on the continent, and only last year did Zambia come out with its own law.

“Now, we have two countries on the continent, and only now in Kenya, the bill for professionalising public relations is at the second reading in Parliament.”

Idris, who described Karani’s comments as encouraging remarks”, urged the PR community in Nigeria to “rest assured that the administration of President Bola Ahmed Tinubu will continue to provide the enabling environment for everybody within Nigeria’s communications industry to thrive.”

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