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Why Nigerian consumers should pay more for pay TVs –MultiChoice

*MultiChoice Nigeria, owners of DStv and GOtv packages, says to cushion the effect of the recent subscription rate consumers to pay the old rates for 12 months, if they pay monthly before the expiration of their existing subscriptions by May 1, 2023

Alexander Davis | ConsumerConnect

MultiChoice Nigeria, owners of DStv and GOtv packages has explained the prevailing rising costs of business operations informed the recent upward review of subscription rates for its service offerings in the West African country.

ConsumerConnect reports the South African-owned pay TV firm Tuesday, April 26, 2023, announced via SMS messages to consumers, an upward review of rates payable for the DStv and GOtv packages, effective from May 1 this year.

The company specifically noted imminent price adjustment is informed by the rising costs of business operations in Nigeria.

One of the text messages MultiChoice sent to subscribers read: “Please note that from May 1, your monthly subscription (premium) will be N24,500.

“To retain your old price of N21,000 for up to 12 months ensure you are active by April 30.”

In view of the price hike, the subscription rate for the Compact+ bouquet would move to N16,600 from N14, 250 monthly, according to report.

Subscribers on the Compact bouquet will now pay N10,500 as against N9,000; while those on Confam package are set to pay N6,200 compared to the previous N5,300.

It was also gathered that in the new price regime, viewers on DStv Yanga and Padi bouquets would pay N3,500 and N2,500 respectively, as against N2,950 and N2,150.

For GOtv subscribers

Meanwhile, subscribers on the GOtv Supa package will now pay N6,400 as against N5,500; with those on GOtv Max expected to pay N4,850 as against N4,150.

Likewise, the GOtv Jolli package price will increase to N3,300 from N2,800; while that of the GOtv Jinja and GOtv Lite will rise from N1,900 to N2,250; and from N900 to N1,100, respectively.

Meanwhile, in spite of the the rate hikes, MultiChoice Nigeria also made a price lock offer to subscribers who may renew their subscriptions before their due dates.

The offer, which is meant to cushion the effect of the price review, allows customers to pay the old rates for 12 months, if they pay monthly before the expiration of their subscriptions.

Similarly, it grants subscribers (who pay for one year at a go, before the new prices kick in) the opportunity to pay the old tariffs.

Comparative price analyses for Nigeria, S’Africa, Kenya

A country-by-country price analysis shows that Nigerian DStv premium subscribers will pay the equivalent of $33.11, using the unofficial rate of N740 to a Dollar, a report said.

Also consumers in South Africa will pay 879 Rands — $48.48 — at 18.1 Rands to the Dollar.

While the tariff of N16,600 ($22.43) will be paid by Nigerian Compact+ subscribers, those in South Africa will pay 579 Rands ($31.94).

Moreover, Compact bouquet customers in Nigeria will pay the equivalent of $14.19 (N10,500).

Kenyan subscribers on the three bouquets will pay KES 9,500 ($70.06), KES 5,900 ($43.51), and KES 3,300 ($24.34) respectively.

Out of the three countries examined, the prices for the three subscription packages analysed are lower in Nigeria compared to South Africa and Kenya, according to report.

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