Consumer Education: Dangote demonstrates use of cement variants at Enugu Trade Fair

L-R: Dr. Abayomi Shittu, Regional Sales Director, South-East of Dangote Cement; Chief Nnonye Osakwe, Vice-President Trade Fair Enugu Chamber of Commerce, Industry, Mines and Agriculture (ECCIMA); Dr. Emma Nwankpa, Vice-President Publicity; Mr. Johnson Olaniyi, Dangote Cement Coordinator, Artisans Training, During Practical Demonstration of Uses of Dangote Falcon Cement        Photo: Dangote Group

*Dangote Cement Plc demonstrates the practical use of its cement brand to block moulders, other construction experts at the ongoing Enugu Trade Fair, assuring the appropriate use of the product guarantees consumers solid structures that can withstand any weather

Gbenga Kayode | ConsumerConnect

As part of its public enlightenment programme, Dangote Cement Plc has demonstrated the appropriate use of its cement variants to achieve the best results.

ConsumerConnect reports the ongoing Trade Fair, in Enugu, the company gathered stakeholders in the built industry and demonstrated the use of its Falcon cement brand.

Dangote Cement explained when used appropriately, the product  consumer is guaranteed solid structure that can withstand any weather.

The company noted it did the practical demonstration of the use of Dangote Cement brand in the full glare of block moulders and other construction experts involved building, plastering, tiling and band screeding four dwarf walls with the product.

Mr. Johnson Olaniyi, Coordinator, Artisans Training of Dangote Cement, who demonstrated of the use of Falcon Cement brand in four categories said the product comes with several benefits even as it is pocket friendly.

Olaniyi also explained the use of Falcon Cement in screeding produces a smooth surface that would require less quantity of paint.

He noted the smoothness of the wall after the screeding should be the desire of all prospective house owners.

He stressed if consumers understand the role of Dangote Cement’s falcon brand in having a good and attractive screeding, every intending house owner would insist on the use of the product for screeding.

The Coordinator of Artisans Training explained the binding power of Dangote Falcon Cement enables tiles to stick easily to walls and surfaces as the artisans watch tilers use Dangote Falcon Cement to place tiles on walls and surfaces.

He advised artisans to always “recommend Dangote Falcon Cement to their clients for setting and plastering of walls as its binding power helps to hold sandcrete blocks used in walls and partitioning.”

This exactly, was also demonstrated at the venue, the company said.

In his remarks, during the demonstration, Engr. Fred Akingbesote, Regional Director of Standards Organisation of Nigeria (SON), said the initiative by Dangote Cement to conduct a practical demonstration of the uses of its Falcon Cement brand was commendable and should be emulated by other cement producers.

Engr. Akingbesote also, said the demonstration had enlightened and educated end-users of cement on the importance of using grades of cement for specific and prescribed jobs.

The SON Regional Director  as well urged the Management of Dangote Cement not to relent but do more to educate users on the qualities and strengths of each grade of cement.

According to him, SON is ready to collaborate the cement company in this regard.

Earlier in his welcome address, Mr. Jasper Nduagwuike, President of Enugu Chamber of Commerce, Industries, Mines & Agriculture, (ECCIMA), noted Dangote Industries Limited (DIL) has added a lot of value to the growth of the Nigerian economy as it is operating in almost every sector of the economy.

Nduagwuike observed the exploits of Dangote Group showed a great level and high degree of vision, creativity, thinking, research, innovation, doggedness, hard work and industry.

Regional Sales Director, South East, Dangote Cement Plc, Dr. Abayomi Shittu in his welcome remarks noted that Chambers of Commerce & Industry occupy a unique position in driving economic development through their activities.

Said he: “There is no gainsaying the fact that ECCIMA is unique.

“This is because Enugu State has one of the largest concentration of industries in the South East/South-South geopolitical region and serve as a corridor for transportation of goods, services, and people between the two regions and the rest of Nigeria.”

Dr. Shittu stated: “ECCIMA International Trade Fair therefore remains an avenue for us to connect with our customers in South-East and other parts of the country.

“It is a home coming as the region is known for their innovation and industry.

“We at Dangote Group and people of South-East share the trait of ever pushing beyond the limits and discovering new levels of success.”

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