E-Commerce: Konga excites consumers with ‘Battle of the Brands’ campaign

*The company discloses consumers are in for mouth-watering offers as top brands set to compete on Konga platform

Emmanuel Akosile | ConsumerConnect

Nigeria’s leading composite e-Commerce giant, Konga, is bringing together the leading global brands in the market on its platform for a much-anticipated campaign.

It was learnt that mouth-watering deals, unmatched discounts, daily Flash Sales, Treasure Hunts, free shipping and exclusive app-only deals are among the many exciting offers lined up for consumers of the Konga brand.

According to the Nigerian e-Commerce giant, the exciting campaign known as ‘Battle of the Brands’, starts Friday, March 26 and runs till Wednesday, March 31, 2021.

The Battle of the Brands will see consumers treated to the biggest offers and deals from an array of top brands dominating segments cutting across Computing, Mobile Phones, Fast Moving Consumer Goods (FMCG), Home & Kitchen, Electronics, Fashion, Beverages, Wine & Spirits and much more.

Besides, the week-long fiesta will see Konga feature star brands from various categories on a daily basis, with the best offers and deals from each brand highlighted for the benefit of potential shoppers.

The campaign will offer each brand a unique opportunity to take advantage of the heightened interest from eager shoppers and the massive traffic expected at Konga to put their best foot forward, showcase new offers, expose their biggest deals, roll out or launch new products and extend the best discounts on existing products, the company noted.

Kenny Oriola, Vice-President of Konga Online, stated that Battle of the Brands is a time for the best brands to stand up and be counted in the e-commerce ecosystem.

The Konga Online Vice-President said: ‘‘Battle of the Brands is a time to decide who the best brands offering the biggest deals in the market are.

“Our customers have long waited for this campaign and many of them have expressed huge anticipation to see what each brand has to offer. As a top brand, you certainly do not want to disappoint your loyal customers.

‘‘This is the time to show off the biggest deals and best offers as that is what shoppers are looking forward to. As a globally-renowned brand, you deserve to be seen on Battle of the Brands.

During the campaign, the company expects to see shoppers treated to a number of exclusive offers, mouth-watering deals, huge price slashes or even new products from the brands we have lined up for this campaign.

“Therefore, we are putting all our assets at the disposal of these brands in order to ensure that potential shoppers are satisfied,’’ Oriola added.

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