*Dr. Kingsley Tochukwu Udeh, SAN, Nigeria’s Minister for Innovation, Science and Technology, officially commissions the first ASUS flagship experience store in partnership with Konga, in Lagos
Isola Moses | ConsumerConnect
Nigeria’s technology retail landscape reached another significant milestone Monday, August 3, 2026, as global technology giant ASUS, in partnership with Konga, officially commissioned its first flagship experience store in West Africa, in Lagos.
Strategically located at 16, Otigba Street, Computer Village, Ikeja, Lagos, the heartbeat of Nigeria’s technology ecosystem, the state-of-the-art facility represents a major investment in customer experience, product accessibility, and digital innovation.
The launch of the centre also, reinforces Konga’s growing reputation as a preferred gateway for leading global technology brands into the Nigerian market.
The landmark event attracted Dr. Kingsley Tochukwu Udeh, SAN, Honourable Minister for Innovation, Science and Technology, who officially commissioned the store in the heart of Ikeja, the state capital.
In attendance also were the Chairman of Zinox Group, Leo Stan Ekeh; Chief Operating Officer (COO) of Konga, Dave Omoregie; VP Omni-channel & Commercial Planning, Melvin Onochie; and Head of Marketing and Communications at Konga Group, Victor Oluwaleye.
Zinox Group disclosed Aaron Tsai, E.EMEA General Manager, led the ASUS team alongside Business Development Manager Sunnie Chen; Sales Manager, Mohammed Kazim; Gaming Product Manager, Joy Chen; Marketing Manager, Adeola Odeleye; and Sales Specialist, Williams Okenna.
The Minister described the facility as a defining achievement for Nigeria’s digital economy.
He also noted that it is far more than the opening of a retail outlet.
Dr. Udeh, SAN, rather described it a strong vote of confidence by a global technology brand in Nigeria’s innovation, science, and technology ecosystem and the immense potential of its market.
He noted that his presence underscored the Federal Government’s commitment to fostering stronger collaboration between the public and private sectors.
The Minister further said such partnerships are essential to achieving Nigeria’s ambition of building a one-trillion-Dollar economy driven by private enterprise and enabled by government.
Udeh equally paid tribute to Ekeh, describing him as one of the foremost architects of Nigeria’s digital transformation.
He announced that Ekeh had recently agreed to champion the Federal Government’s Youth and Students in Innovation initiative, a flagship programme aimed at equipping young Nigerians with entrepreneurial and technology skills.
According to him, Ekeh’s decades of visionary entrepreneurship have played a pivotal role in shaping the country’s technology ecosystem, attracting prominent tech companies into the Nigerian market.
Message to global digital economy and business community
Using the occasion to address the international business community, Minister Udeh encouraged global investors and brands to look beyond establishing commercial operations in Nigeria.
He urged them to actively partner with the Federal Government in driving national development.
The Minister also assured investors of the Nigerian Government’s commitment to creating an enabling environment that safeguards investments and delivers sustainable returns.
Objectives of creating flagship experience store, by EMEA General Manager Tsai
Speaking at the event, ASUS E.EMEA General Manager, Aaron Tsai, expressed appreciation to partners, government representatives, and digital consumers for their support.
Tsai explained that the flagship store was conceived to provide consumers with direct access to authentic ASUS products.
He expressed confidence that the partnership with Konga would further accelerate the brand’s growth, and strengthen customer engagement in the region.
It is noted that the experience centre features dedicated sections showcasing ASUS’ complete portfolio of premium laptops, gaming devices, AI-powered PCs, and cutting-edge innovations.
A standout attraction is an interactive digital display that allows visitors to explore ASUS’ latest technologies virtually before making purchase decisions, creating a more engaging and informed customer journey.
Plus, every ASUS device purchased through the flagship store or online on Konga comes with a special one-year replacement warranty at no extra cost.
In his remark, Dave Omoregie, Chief Operating Officer of Konga Group, said the flagship store reflected Konga’s deliberate strategy to give Nigerian consumers a seamless blend of online and offline retail.
Omoregie noted that Konga’s logistics network, payment infrastructure, and nationwide retail footprint uniquely position the company to support global brands like ASUS at scale.
The advantages will ensure that consumers enjoy authentic products, backed by reliable after-sales service, stated he.
According to him, the partnership demonstrates what becomes possible when world-class technology brands trust Nigerian platforms to deliver exceptional experiences.
Omoregie averred that Konga remains committed to setting the operational standard for authentic technology retail across the country.
The tech company said the launch of the facility further reinforced the enduring partnership between ASUS and Konga, built on shared values of innovation, authenticity, and customer satisfaction.
It also highlights Konga’s continued evolution beyond traditional e-commerce into a comprehensive omnichannel technology ecosystem that combines online convenience with physical retail experiences.
For Nigerian consumers and businesses, the new ASUS Flagship Experience Store represents more than a retail outlet; it is a symbol of confidence in Nigeria’s technology market.
The event as well highlights Konga’s commitment to bridging the gap between global technology brands and Nigerian consumers.
With its robust logistical infrastructure, digital payment solutions, and nationwide physical retail presence, Konga continues to set the standard for authentic, accessible, and reliable technology retail across Africa.
The flagship store opening featured guided product demonstrations, immersive technology experiences, exclusive launch-day offers and customer engagement activities celebrating this historic milestone.
Meanwhile, Konga has said consumers can begin shopping immediately at the ASUS Flagship Experience Store, located at 16, Otigba Street, Computer Village, Ikeja, Lagos.
Visitors can explore authentic ASUS products, experience live product demonstrations, receive expert guidance, and access dedicated Starlink customer-support services.
About Konga
Konga is Nigeria’s foremost composite e-commerce and retail platform, providing customers with access to authentic products through its online marketplace and nationwide physical retail presence.
Through its integrated ecosystem spanning e-commerce, logistics, payments, and technology retail, Konga continues to connect global brands with Nigerian consumers and businesses.
ASUS as global tech company
ASUS is a global technology leader that provides the world’s most innovative and intuitive PC, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere.
With its team of 5,000 in-house R&D experts, the company is renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future.
The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.