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Zenith Bank’s Lifestyle Fair 2019 oversubscribed

Isola Moses

The just concluded second edition of Lifestyle Fair, an initiative of Zenith Bank Plc, to converge Small and Medium Enterprises (SMEs) in the lifestyle industry for sales and networking, was said to have been oversubscribed by exhibitors.

Report indicates Titi Awokoya, a senior management staff at Zenith Bank, said that over 1,000 applicants had applied for a spot in the fair in 2019.

Awokoya disclosed “only 300 booths were available were available, but more interested exhibitors continued to jostle for the limited space.”

The figure reportedly indicated over five per cent increase from last year which recorded only 285 retailers.

From 2019 experience, Awokoya hinted that there would be a significant increase in subsequent editions once the bank gets its permanent site.

Part of the increase, she said, was from the accessibility of the fair to retailers outside Lagos State, popularly regarded as the “commercial capital” of the country.

“The maiden edition was open to only retailers residing in Lagos state. But this year, we have people applying from different parts of the country. We have a special booth for Aba (in Abia State) SMEs.

We sponsored the Aba SME Fair last month so they are here to participate in the fair. We are giving our customers exposure,” she said.

Meanwhile, Mr. Jim Ovia, Chairman of Zenith Bank Plc, has expressed satisfaction at the large turnout at the fair, more particularly with regard to the layout of the venue, which was transformed into a fairground of some sort.

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