Twitter announces new ‘Fleets’ feature for users

*The tool lets users share ‘momentary thoughts’ that disappear after 24 hours, as Fleets users report feeling more comfortable using the platform

Emmanuel Akosile | ConsumerConnect

In further delighting tech giant’s users worldwide, Twitter has launched a new feature called “Fleets”.

The new-fangled feature enables consumers to share texts, photos, and video content that will disappear from the platform in 24 hours.

According to Twitter, the social media platform developed the new feature after hearing from users that tweeting sometimes feels “uncomfortable because it feels so public, so permanent.”

It is touting the new feature as a “lower pressure way for people to talk about what’s happening.”

Joshua Harris, Twitter’s Design Director, and Sam Haveson, Product Manager, wrote in a blog post: “We’re launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.”

It was learnt the ephemeral format or feature was tested in Brazil, Italy, India, and South Korea prior to going live in the United States Wednesday, November 18.

Twitter said Fleets users reported feeling more comfortable using the platform.

Haveson stated: “Because they disappear from view after a day, fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings.”

The new tool is similar to the “Stories” features on both Instagram and Snapchat.

Fleets will be displayed at the top of users’ home timelines, as well as on the sender’s full profile. Users can respond to Fleets via direct message.

The company explained that “to share a Tweet in a Fleet, tap the ‘Share’ icon at the bottom of the Tweet and then tap, ‘Share in Fleet.

“Then, add what you think about it with some text or emojis.”

Some users said the new feature creates the potential for online harassment, for example though allowing unwanted direct messages, according to agency report.

The company is listening to user feedback, and will improve the new tool over time, Twitter said.

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