Cybermall: Retailers turn tech-savvy to stock up amid pandemic

Emmanuel Akosile | ConsumerConnect

As the outbreak of the novel Coronavirus pandemic forced shops to close in Nigeria’s commercial capital Lagos, Mrs. Funmilayo Akinola, a kiosk store owner, considered her personal safety against the need to make a living.

Agency report says that after deciding that she couldn’t afford to stop working, she faced the challenge of replenishing her stock as the pandemic has made it harder for informal traders to buy wholesale goods due to safety measures disrupting supply chains.

It was gathered that the answer lay in a logistics firm that provides an online marketplace where manufacturers and retailers connect.

Lagos-based Trade Depot delivered goods that she bought using the company’s app.

Akinola said: “(Without Trade Depot) I would have just locked up my shop, because my husband will not allow me to go inside the market to go and be hustling for goods.”

She now uses her phone to order stock delivered by vans or tuk tuks to her narrow kiosk in the frenetic Lagos district of Mushin, where she sits surrounded by stacked-up goods, ranging from drinks and tinned food to detergent.

According to her, demand was particularly high during the month-long lockdown in Lagos that ended in early May 2020, Reuters report stated.

Trade Depot’s chief executive officer, Onyekachi Izukanne, said the company – which operates in six of Nigeria’s 36 states and was launched in 2017 – saw a 300% increase in gross revenue in the year to September, compared with the same period in 2019.

Ikenna Nwosu, a logistics consultant, said the pandemic had prompted a broader process of “digitisation” that forced people to shop online.

It has opened new supply chain networks and created employment opportunities as companies hire more workers to distribute goods, he said.

“Its creating new revenue streams. That is just scratching the surface of digitisation,” he said.

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