E-Commerce: Black Friday 2025 shoppers spend record $11.8bn online –Report

*Black Friday 2025 has witnessed record online spending of $11.8 billion, a 9.1 percent increase over last year’s, suggesting an evolving retail landscape where technology, convenience, and value increasingly shape the consumers buy gifts, and other holiday essentials

Isola Moses | ConsumerConnect

Black Friday 2025 has seen record online spending of $11.8 billion, a 9.1 percent increase from the previous year.

This development is driven by mobile shopping and Artificial Intelligence (AI) tools, despite economic concerns, agency report said.

ConsumerConnect gathered that mobile devices and AI-powered shopping tools have played a role in the shift to digital spending, and influenced several purchases.

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Deep discounts offered by online retailers appear to have overcome consumers’ worries about inflation.

It was meant that this year’s Black Friday proved to be historic for online retail, as American consumers spent unprecedented $11.8 billion shopping from their computers, phones, and tablets, among other consumer products.

According to Adobe Analytics, the total reflects a 9.1 percent increase, compared with 2024, even as economic pressures, such as inflation and job market uncertainty linger in the economy.

The surge began earlier than ever: on Thanksgiving Day alone, online transactions recorded $6.4 billion, showing strong early engagement in holiday shopping.

What’s driving the shift to digital spending?

A growing number of digital consumer are embracing convenience — and technology — over battling crowds at physical stores.

Analysts pointed to the rise of AI-powered shopping tools and mobile commerce as key factors behind this year’s record haul, report noted.

Over half of online Black Friday purchases reportedly came through mobile devices, underscoring just how dominant smartphones and tablets have become for holiday shopping.

Despite global economic headwinds, including higher prices and concerns about debt, several consumers remained committed to hunting for deals.

Some even used flexible payment options like “buy now, pay later” to spread out costs, according to report.

Still, even with higher spending, several shoppers said they were purchasing fewer items per transaction — likely a response to sticker shock and cautious budgeting.

What it means for the holidays

The record-breaking online sales set a strong tone for the rest of the 2025 holiday season, report said.

Industry analysts expect continued growth through Cyber Monday and beyond, especially if retailers continue offering deep discounts and shoppers remain drawn to the convenience of online and mobile shopping.

For consumers, this year’s Black Friday suggests an evolving retail landscape: one where technology, convenience, and value increasingly shape the way American consumers buy gifts, and holiday essentials.

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