NIPR institutes PRICE Awards, holds maiden ceremony in Abuja

*Omoniyi Ibietan, PhD, fnipr, Vice-Chairman, National Planning Committee of the Nigerian Institute of Public Relations, disclosed the first Annual Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes holds October 30, 2025, at the Abuja Continental Hotel

Alexander Davis | ConsumerConnect a

The Nigerian Institute of Public Relations (NIPR) has strengthened the administration and regulation of public relations practice in Nigeria with the launch of the annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes.

The annual Awards will serve as the body’s premier system for the curation, recognition, exhibition and celebration of outstanding campaigns and accomplishments in the practice of public relations in the country.

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Omoniyi Ibietan, PhD, fnipr, Vice-Chairman, National Planning Committee of NIPR Annual PRICE Awards and Prizes 2025, in a statement Thursday, October 30 noted that the maiden edition of the Awards would take place on Sunday, 7th December 2025, at the Abuja Continental Hotel.

Objectives of PRICE Awards

The statement explained that the PRICE concern is envisioned as a credible and enduring platform to identify, celebrate, and elevate outstanding individuals, campaigns, and organisations shaping the public relations landscape across sectors.

Dr. Ibietan said the development of the PRICE Awards peaked September 2025, when Dr. Ike Neliaku, President and Chairman of Council of NIPR, inaugurated the Committee to organise the maiden edition of the Awards.

According to NIPR, the inauguration of the Committee followed the NIPR Council’s adoption of the report of a technical team saddled with the responsibility of birthing the award.

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Inaugurating the 12-member Organising Committee, Dr. Neliaku, said: “We have carefully selected you to chart this path for us.

“Some of you have done us proud on the international stage winning major awards and flying Nigeria’s flag on the global stage.

“We are challenging you to come and give Nigeria something similar in terms of prestige, class and colour.”

The President and Chairman of NIPR Council noted: “Now, we are asking you to give Nigeria her own world class Public Relations awards system.” He further urged the Committee to “engage stakeholders, sponsors and partners and organise a world-class award ceremony.”

Neliaku expressed the confidence that the PRICE Awards would not only motivate professionals, practitioners and scholars but enhance Nigeria’s global competitiveness in the global public relations ecosystem, and strengthen brand equity for all stakeholders.

According to him, this includes the NIPR as a leading light of public relations and communications management administration and regulation in Nigeria.

Accepting the responsibility of the Committee, Mr. Israel Jaiye Opayemi, a Fellow of the Institute, Chairman of the Organising Committee, and Managing Director/Chief Strategist of Chain Reactions Africa, expressed the committee’s determination to give the Nigerian public relations community a best-in-class award administration and ceremony.

The statement also noted

Opayemi said that the PRICE awards, indeed, would be an opportunity for Nigeria’s own proverbial prophets to be honoured at home.

Reiterating Neliaku’s commendation and challenge, the Chairman stated: “We have been winning international awards and flying the Nigerian flag on the global stage in far-flung places and before a global audience.

“Now is the time for the best of us to be honoured right here at home and in the presence of the Nigerian people.”

Members of the Committee

Members of the Committee comprising seasoned public relations professionals and scholars include Dr. Omoniyi Ibietan (Vice Chairman), Dr. Mary Ikoku, Edemekong Uyoh, Adesola Oyawoye, Odoh Diego Okenyodo, Damilola Olujide, Beatrice Okpara, Prince MG Duku, Chief Patrick Ukah, Mrs. Chidinma Awak (Secretary) and Kater Amos Foga (Assistant Secretary).

The PRICE award will honour outstanding works across the gamut of public relations and communications by celebrating the primacy of strategy, creativity, innovation and impact across different strata of the practice, Ibietan stated.

He said the event would also honour emerging public relations talents, such as students and young professionals with cash prizes and plaques to underscore the value the NIPR places on creativity and excellence.

The NIPR was established in 1963 and chartered in 1990 through Decree No. 16 (now an Act of the National Assembly, cited as CAP n114 laws of the Federation of Nigeria LFN 2004).

It is the first national Public Relations organisation in the world to be chartered.

Its enabling law authorises it to register practitioners of public relations, set standards for knowledge acquisition, and regulate the practice and development of public relations in Nigeria.

It is supervised by the Federal Ministry of Information and National Orientation.

The Institute is one of Nigeria’s most active, visible and influential professional bodies.

Some of its flagship programmes include the National Spokespersons Summit and the Nigeria Public Relations Week but it is in the news weekly promoting the importance and relevance of public relations and responsible communication management.

In 2023, the NIPR succeeded in getting official proclamation making the practice of public relations a cadre exclusively for professional managers across Nigeria.

The NIPR partners and collaborates with many institutions, organisations and governments globally to enhance the relevance of public relations practice.

The statement described it as a leading member of the African Public Relations Association (APRA), and an influential member of the Global Alliance for Public Relations and Communication Management (GA).

Recently, the NIPR won the bid to host concurrently the World Public Relations Forum (WPRF) 2026 and the APRA Annual Conference in 2026, both taking place from 15-21 November 2026, Ibietan added.

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