The Body Shop expands in Nigeria, opens first office in Lagos

*The Body Shop announces the opening of a new store in Nigeria by bringing ethical, naturally inspired beauty to Lagos, the country’s commercial nerve centre

Alexander Davis | ConsumerConnect

The Body Shop Friday, October 24, 2025, announced the opening of a new store in Nigeria, bringing ethical, naturally inspired beauty to Lagos, the country’s commercial capital.

The development followed an earlier successful launch March 2025, in Abuja, FCT, and a national e-commerce site.

The new opening marks an important step in the brand’s commitment to West Africa, and its broader global growth strategy.

Ndidiamaka Eze, Senior Press and Public Affairs Officer and Communications Lead, Prosperity and Economic Growth of FDCO, who stated this noted that the new store in Lagos, located at Ikeja City Mall, in the Alausa area, brought the number of jobs created by the brand in Nigeria to over 20.

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The statement indicated the store would be home to the full range of Body Shop products, ranging from newly launched collections, such as Spa of the World, to its Most Loved products and ranges enriched with Community Fair Trade ingredients, including Shea, Tea Tree, and Aloe.

With the customer placed at the heart of the store experience, locals and visitors alike will be welcomed through the signature dark green facade, into a world where confidence is beautiful.

Members of the expert in-store team will be on hand to guide customers through the product ranges, consult on skincare needs and even offer a relaxing hand massage or treatment at the sink.

Speaking at the launch ceremony hosted at his Residence, Mr. Jonny Baxter, British Deputy High Commissioner in Lagos said: “The Body Shop’s arrival in Lagos marks more than a business expansion.

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“It’s a powerful symbol of the deepening UK-Nigeria trade relationship.

“With bilateral trade now at £7.9 billion and rising, Nigeria stands as the UK’s second-largest trading partner in Africa and our leading export market on the continent.”

Baxter stated: “We’re especially proud to see this franchise led by Shalom Lloyd MBE, a dynamic British-Nigerian entrepreneur whose work in skincare, healthcare, and women’s empowerment reflects the kind of innovative, purpose-driven partnerships we champion.

“Her collaboration with The Body Shop is a shining example of the impact UK-Nigeria cooperation can achieve.”

He also explained: “Expanding into Lagos marks another step in The Body Shop’s global growth strategy.

“As we accelerate our presence across high-potential markets, West Africa plays an important role in shaping the future of our business.”

Mike Jatania, Chief Executive Officer (CEO) and Executive Chairman of The Body Shop, also said Lagos, as a dynamic commercial hub, allows us to connect with a new generation of consumers who share our belief that beauty can be a force for good.

Also speaking at the event, Shalom Ijeoma Lloyd MBE, General Manager at The Body Shop Nigeria, also stated: “This is not just about opening a store, it is about deepening trade ties, creating opportunities, and showing the world what happens when values-driven business meets one of the most vibrant cities on earth.”

The Body Shop has longstanding and meaningful connections to Africa, first forged by founder Dame Anita Roddick who built personal and professional ties to the region that have been carried forward by the brand and continue to thrive today.

They include partnerships with three Community Fair Trade suppliers – tea tree oil grown by smallholder farmers near Mount Kenya to shea butter handcrafted by women’s cooperatives in northern Ghana to moringa seed oil cultivated by wild harvesters in Rwanda’s eastern provinces.

The statement as well noted The Body Shop has long invested in sourcing high quality ingredients from Community Fair Trade partners across the globe.

The brand believes in building sustainable, fair supply chains that empower women and support local communities.

The Body Shop was founded in 1976 in Brighton, England, by Dame Anita Roddick.

The Body Shop is a pioneer in ethical beauty, offering high quality, innovation-driven skin care, body care, hair and makeup products made with natural and fair-trade ingredients from around the world.

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