Consumers laud Konga as ‘Category Month Campaign’ in beauty, health, fashion gathers momentum

*Konga, Nigeria’s leading composite e-commerce group, has activated its Category Month Campaign with Home and Kitchen products in the first week offering households and other consumers an opportunity to upgrade essentials at discounted prices

Gbenga Kayode | ConsumerConnect

Konga, Nigeria’s leading composite e-commerce group, says the company has continued to record remarkable feedbacks from consumers, as its ongoing Category Month Campaign gathers momentum in the country.

ConsumerConnect had reported Konga commenced the Category Month campaign early September 2025.

The tech company said marketing campaign initiative had spotlighted key product categories each week, delivering unbeatable deals and heightened excitement across Nigeria’s digital retail space.

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It is also noted that the ongoing campaign debuted with Home and Kitchen products in the first week of activation.

Konga offered households an opportunity to upgrade essentials at discounted prices.

The debut was followed by Electronics Week, which the company noted drew “an overwhelming response from tech-savvy shoppers eager to secure top-quality gadgets at market-leading prices.”

Interestingly, attention this week, has shifted to Beauty, Health and Personal Care, as well as Fashion.

Konga has promised even more compelling offers for style enthusiasts and wellness-focused consumers in Nigeria.

Highlighting the essence of the Category Month Campaign, industry observers noted that shoppers have embraced the campaign for clear reasons.

These, they stated include convenience, affordability, and trust.

By focusing on a category per week, Konga ensures a curated shopping experience where consumers could enjoy depth, variety, and verified quality across product lines.

The e-commerce giant further said strategic partnerships with global brands had further guaranteed authenticity, while Konga’s reliable logistics network continues to deliver purchases swiftly and securely to shoppers.

Besides, Konga’s Category Month is strategically driving value for both buyers and sellers.

For shoppers, it translates into savings and access to exclusive bundles, the company stated.

In regard to merchants, the marketing campaign unlocks visibility to wider audiences, and boosts sales volumes in a competitive marketplace in the West African country.

Beyond the campaign, Konga averred the campaign has also reinforced its reputation as a socially responsible brand through the “Computerise Nigeria Initiative”, which it launched during the GITEX Nigeria 2025, in Lagos, recently.

The tech company launched the initiative in partnership with Zinox Technologies and KongaCares.

In regard to the overarching objective of the “Computerise Nigeria Initiative”, Konga explained the programme aims to put a million laptops into the hands of young Nigerian students.

This is with a view to bridging the digital divide, and equipping the next generation for a knowledge-driven economy.

Konga, therefore, urged well-meaning Nigerians, Non-Governmental Organisations (NGOs), religious institutions, and corporate bodies to support this noble effort.

The initiative has the potential to transform education and empower millions of youths across the country, the company averred.

With Category Month and social impact initiatives like Computerise Nigeria, Konga restated the the tech company is not only redefining retail in Nigeria but also cementing its role as a catalyst for digital inclusion and economic growth.

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