Dangote threatens legal action over unauthorised use of company logo

*The Dangote Industries Limited warns truck operators against an unauthorised use of the company’s logo on their trucks, noting such illegal actions have caused serious embarrassment to the brand

Isola Moses | ConsumerConnect

The Dangote Industries Limited (DIL) again, has warned truck operators against the unauthorised use of its logo on their trucks, noting that their actions have caused serious embarrassment to the brand.

The company, in a statement, said despite previous warnings, certain truckers with no affiliation to Dangote Group, yet, had continued to display the company’s logo on their trucks, often for personal gain, or other undisclosed motives.

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DIL noted with concern that some of these vehicles have been implicated in incidents that were wrongly attributed to the company.

Dangote, therefore, pledged to intensify monitoring efforts in collaboration with relevant security agencies and law enforcement, and to pursue legal proceedings against offenders.

The statement further noted: “We have repeatedly cautioned truckers to refrain from using our logo on unauthorised vehicles. Moving forward, we will increase vigilance and take decisive legal action against misuse of our brand identity, particularly concerning vehicles unaffiliated with the Dangote Group.”

Dangote as well raised the alarm over the proliferation of misinformation, targeting the company, particularly the unfounded attribution of road accidents to its fleet in recent times.

It urged the public and media to verify facts before dissemination, and warned against falling prey to individuals seeking to exploit tragedies for malicious or financial purposes.

The Dangote Group operates one of the largest commercial fleets in Africa, with over 12,000 trucks in Nigeria alone, including over 3,000 owned by third-party contractors.

Over 6,000 vehicles are actively engaged in operations that support the company’s extensive logistics network on a typical day, according to Dangote Group.

These have also generated over 36,000 direct and indirect jobs.

Dangote Group stated: “We maintain close cooperation with the Federal Road Safety Corps (FRSC) and other regulatory bodies to standardise, monitor, train, and enhance our operational practices. Continuous internal audits enable us to identify gaps, adopt global best practices, and strengthen compliance across our fleet.”