Jumia Nigeria begins Tech Week 2025, assures consumers of ‘unbeatable discounts’

*Jumia Nigeria commences Tech Week 2025, urging consumers to unlock opportunities with the latest technology devices

Isola Moses | ConsumerConnect

Jumia, a leading Pan-African e-commerce platform, has launched its highly anticipated annual ‘Tech Week’ campaign for 2025, bringing consumers amazing deals on the latest gadgets and smart devices.

With the theme, “Future is in Your Hands”, this year’s campaign is designed to inspire Nigerian consumers to embrace cutting-edge technology and innovation.

The marketing campaign, which runs from March 17-30, 2025, offers millions of consumers access to unbeatable discounts on a wide range of tech essentials, including smartphones, laptops, home appliances, and entertainment systems.

It is also noted the campaign is activated in partnership with leading global and local brands, such as Xiaomi, Oraimo, Binatone, Itel, SilverCrest, Ecoflow, Tecno, Realme, Skyrun, Century Appliances, Hisense, PZ Cussons, Unilever and Nivea.

Jumia noted it is committed to ensuring a seamless shopping experience with the best deals on high-quality tech products.

Speaking on this year’s Tech Week, Sunil Natraj, Chief Executive Officer (CEO) of Jumia Nigeria, said: “We’re excited to present Jumia Tech Week 2025, a platform to enable Nigerians to have access to high-quality devices.

“With the rapid growth in digital adoption across the country, this campaign is designed to put the latest innovations within reach, helping customers stay connected, productive, and entertained.”

Natraj stated: “Our strategic partnerships with top brands allow us to deliver premium products at the best prices, making tech upgrades accessible to all.”

Commenting on the partnership with Jumia for Tech Week also, Sylvie Zeng, Head of E-Commerce at Xiaomi, said: “Xiaomi is focused on bringing cutting-edge technology to everyone, and Jumia Tech Week 2025 is the ultimate opportunity to experience our diverse range of innovative products at unbeatable prices.

“From the high-performance Poco series to the reliable and stylish Redmi smartphones, and a wide selection of AIoT devices designed to enhance your smart home, Xiaomi offers powerful, beautifully crafted technology for every need.”

Zeng noted: This Tech Week, don’t miss out on the best deals to upgrade your lifestyle with Xiaomi, exclusively on Jumia!”

With over 142 million active internet subscribers reported January 2025, Nigeria continues to witness an accelerated digital transformation. Jumia Tech Week caters to this dynamic shift, offering consumers a trusted platform to explore and acquire the latest tech essentials conveniently.

Aside from amazing discounts, Jumia Tech Week 2025 as well features exclusive flash sales, brand days, exciting giveaways, and interactive games throughout the campaign.

The e-commerce platform assured consumers could enjoy a seamless online shopping experience with secure payment options and pay-on-delivery services, ensuring accessibility for all.

Jumia, a leading pan-African e-commerce platform, operates across nine countries on the African continent.

Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient, and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.

The Jumia platform consists of a marketplace that connects thousands of sellers with customers, a vast logistics network that enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets.