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Nigeria’s Omoniyi Ibietan is elected Secretary-General of APRA

Dr. Omoniyi Ibietan, Newly-elected Secretary-General of African Public Relations Association (APRA) at the Event, in Abidjan, Cote d'Ivoire          Photo: DrOmoniyiIbietan

*Dr. Omoniyi Ibietan, Head Media Relations at the Nigerian Communications Commission, has been elected new Secretary-General of the 3-man Executive Council of the African Public Relations Association, at the ongoing 35th Annual Conference and Annual General Meeting, holding in Abidjan, Côte d’Ivoire

Isola Moses | ConsumerConnect

Dr. Omoniyi Ibietan, Head Media Relations at the Nigerian Communications Commission (NCC), has been elected the Secretary-General of the African Public Relations Association (APRA) at the ongoing 35th Annual Conference and Annual General Meeting (AGM), holding in Abidjan, Côte d’Ivoire.

ConsumerConnect reports Dr. Ibietan was elected into a three-man Executive Council, with the two other members as Arik Karani (Kenya), President, and Dr. Michele Mekeme (Cameroon), Vice President.

In hi acceptance speech at the continental forum, the Head of Media Relations at NCC, who is a Fellow of the Nigerian Institute of Public Relations (NIPR) and APRA, pledged to work with the other members of the Executive Council.

Ibietan noted this is significant to continue the trajectory of reforms in APRA, and expand the democratic space by encouraging greater participation of national public relations institutions on the African continent.

The new APRA Scribe also expressed his readiness and commitment to working more closely with the African Union Commission and Council of Ministers to put public relations at the heart of policy, programmes, and project implementation.

Omoniyi Ibietan at a glance

Dr. Ibietan, a journalist, writer and author, works at the Nigerian Communications Commission, where he oversees aspects of the public communication strategy of the national regulatory authority for telecommunications in the West African country.

Earlier in Nigeria’s Fourth Republic, he was Special Media Adviser to the Federal Minister of Information and Communications.

Ibietan has over 20 years of experience in media and communication scholarship and practice, spanning journalism, academia, policy discourse, communication strategy, regulation, and stakeholder relations.

He earned BA and MA in Communication Arts, and Communication and Language Arts from the Universities of Uyo and Ibadan in Nigeria, respectively, graduating atop his classes.

Earlier, Ibietan had obtained a Diploma in journalism with distinction from the Moscow-based International Institute of Journalism.

He holds a Ph.D. in Communication from the North-West University, in South Africa, with specialisation in political communication.

The expert is a IP3 certified regulation specialist and holds a mini MBA in telecommunications from NEOTELIS in Paris.

He is also a member of the African Council for Communication Education (ACCE), Associate Registered Practitioner of Advertising (arpa) and member of the International Institute of Communications (IIC), the world’s only policy debating platform for the converged communications industry.

As a scholar, Dr. Ibietan focuses on patterns of political communication through the New Media; media and culture studies; and theoretical and normative foundations of communication in relation to democracy and freedom.

He is also on the Faculty of the Nigerian campus of Italy-based Rome Business School (RBS), where he teaches doctoral students PR and Advertising, and Media Management and Communication Strategy. Ibietan as well facilitates learning to students in the Master of Corporate Communication programme at RBS.

His first book, Social Media, Social Demography, and Voting Behaviour in Nigeria, was published by Premium Times Books, May 2023, in Washington, United States.

He has travelled extensively in Africa, North America, Europe and Asia.

At the ongoing conference in Abidjan, Dr. Ibietan presented the first paper at the commencement of business sessions, titled: “Digital Inclusion as Arbiter of Accessible Public Relations: A case of Nigerian Communications Commission”.

Using Castells’ Theory of the Network Society and the Knowledge Gap Theory, and based on the actions of the Nigerian Government through the activities of the NCC, Ibietan advanced a thesis that digital inclusion is the arbiter of digital public relations.

Through implementation of laws, policies, guidelines, developmental regulation, collaborative partnerships, social investments, operational efficiency and ancillary actions that are consequential and quantifiable, and using copious pictorial evidence, Ibietan discoursed a perspective that NCC’s digital inclusion programmes, projects and activities are foundational to digital economy.

He equally contended this is because investment in, and coordination of expansion of digital infrastructure, demonstrating their affordances and enhancing people’s access to such resources, constitute the building blocks and raison d’être of digital economy and inherently digital public relations.

About APRA Cote d’Ivoire 2024

APRA, the successor to the Federation of African Public Relations Association (FAPRA), instituted in Nairobi, in 1975, exists to foster unity of Africans and their global allies through interactions and exchange of meaning.

This year’s theme is ‘One Africa, One Voice: Bridging Africa’s Communication Divide’.

APRA Côte d’Ivoire 2024 is endorsed by the Government of Côte d’Ivoire, the Holding Opinion & Public (THOP), and major global PR associations, namely the International Public Relations Association (IPRA), the International Communications Consultancy Organisation (ICCO), the Global Alliance for Public Relations and Communication Management (GA), the African Union Commission (AUC), and PR national associations across the continent.

Additionally, the conference featured the eight edition of the Innovation Summit (IN2SUMMIT) and included the seventh edition of the SABRE Awards Africa, holding tonight.

The APRA secretariat is in Nigeria, and the body maintains an observer status with the African Union (AU).

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