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Market Leader: Apple loses top phonemaker spot to Samsung as iPhone shipments drop –Research

Photo: Next Gen Insurance

*Apple’s smartphone shipments dropped about 10 percent First Quarter (Q1) of 2024, induced by intensifying competition from Android smartphone makers aiming for the top spot, says data from research firm IDC

Isola Moses | ConsumerConnect

Global smartphone shipments increased 7.8 percent to 289.4 million units during January-March 2024 with Samsung, at 20.8 percent market share, clinching the top phonemaker spot from Apple, a report has said.

ConsumerConnect learnt Apple’s smartphone shipments in China also shrank 2.1 percent in the final quarter (Q4) of 2023 from a year earlier.

Apple’s smartphone shipments dropped about 10% in the first quarter (Q1) of 2024.

The development resulted from intensifying competition by Android smartphone makers aiming for the top spot, data from research firm IDC showed Sunday, April 14.

Global smartphone shipments increased 7.8% to 289.4 million units during January-March this year with Samsung, at 20.8% market share, clinching the top phonemaker spot from Apple, report said.

The iPhone-maker’s steep sales decline reportedly came after its strong performance in the December quarter when it overtook Samsung as the world’s No.1 phone maker.

It’s back to the second spot, with 17.3% market share, as Chinese brands such as Huawei gain market share.

Xiaomi, one of China’s top smartphone makers, occupied the third position with a market share of 14.1% during the first quarter.

South Korea’s Samsung, which launched its latest flagship smartphone lineup — Galaxy S24 series — in the beginning of the year, shipped more than 60 million phones during the period.

Likewise, global sales of Galaxy S24 smartphones jumped 8%, compared to last year’s Galaxy S23 series during their first three weeks of availability, data provider Counterpoint previously said.

In the First Quarter (Q1), Apple shipped 50.1 million iPhones, down from 55.4 million units it shipped same period last year, according to IDC.

Apple’s smartphone shipments in China shrank 2.1% in the final quarter of 2023 from a year earlier.

The drop underscores the challenges facing the U.S. firm in its third biggest market, as some Chinese companies and government agencies limit employees’ use of Apple devices, a measure that mirrors US Government restrictions on Chinese apps on security grounds.

The Cupertino, California-based company in June will hold its Worldwide Developers Conference (WWDC), where it will highlight updates to the software powering iPhones, iPads, and other Apple devices.

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