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NITDA, Katsina Government empower MSMEs on digital marketing

Engr. Salisu Kaka, PhD, Representative of Director-General of NITDA (centre); and Hajia Aisha Aminu Malumfashi in a Group Photograph with Beneficiaries of the NITDA-KASEDA Capacity-Building and Empowerment Programme at the NITDA Innovation Hub, Muhammadu Buhari Digital Innovation Centre, Katsina State           Photo: NITDA

*Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency, asserts as Nigeria embraces the digital frontier, the country will enhance the Ease of Doing Business and foster a more inclusive and resilient economy that benefits all Nigerians

Isola Moses | ConsumerConnect

The National Information Technology Development Agency (NITDA) in conjunction with the Katsina State Enterprise Development Agency (KASEDA) has organised a capacity-building and empowerment programme for 50 indigenes of the state.

ConsumerConnect reports NITDA disclosed the objective of the training and empowerment programme is to support the transformative growth of the participants’ businesses by leveraging digital technology.

The Information Technology (IT) regulatory agency also noted that the three-day capacity building was aimed at implementing digital technology adoption for Micro Small and Medium Enterprises, (MSMEs) in the state.

It stated: “This will help ensure that MSMEs adopt modern and relevant digital technologies to increase efficiency and effectiveness in achieving their business goals.”

Speaking at the opening ceremony of the event, Malam Farouk Lawal Jobe, Deputy Governor of Katsina State, who declared the event opened, described the commitment of the participants to harnessing technology to unlock the potential of their businesses as commendable and inspiring.

Jobe urged them to make “proper utilisation of the knowledge they would acquire from the training.”

The Deputy Governor said: “In today’s rapidly evolving digital landscape, your decision to embrace innovation will undoubtedly propel your businesses to new heights of success.

“By leveraging digital tools and strategies, you are not only positioning yourselves for growth but also contributing to the overall advancement of the MSMEs sector.”
Assuring the participants of the state’s support and encouragement for embarking on the transformative journey, Malam Jobe also enjoined them to unlock the full potential of MSMEs through digital innovations that would pave way for a brighter and prosperous future.

“I encourage you to approach this programme with enthusiasm, an open mind, and willingness to learn and adapt.

“Please, embrace the knowledge and insights shared, apply them diligently to your business endeavours.

“Remember, innovation knows no bounds, and with determination and perseverance, you can achieve remarkable results,” advised he.

The Deputy Governor as well commended NITDA for its foresight in selecting the state for the programme adding that it would offer the beneficiaries the opportunity to engage in profitable and modern ways of starting businesses that are digitally inclined.

In his address on the programme, Kashifu Inuwa Abdullahi, CCIE, Director-General of NITDA, represented by the Director, Digital Economy Development Department, Dr Salisu Kaka, noted that Small and Medium Enterprises (SMEs) are essential to the growth of any economy because they have a significant potential to create jobs, advance local technology, diversify output, foster homegrown entrepreneurship, and integrate with large-scale industries.

Inuwa disclosed that NITDA has taken definitive steps to fortify MSMEs through strategic interventions and dedicated programmes. The Agency, he noted, has championed digital literacy campaigns, delivered capacity-building workshops, and facilitated access to tailored technology-driven solutions.

Inuwa further stated: “These initiatives are testaments to NITDA’s steadfast dedication to empowering MSMEs to navigate the digital terrain more effectively.”

According to him, NITDA has been collaborating with the Office of the Vice President to participate in the National Micro, Small and Medium Enterprises (MSME) Clinics, which underscores the Agency’s commitment to supporting MSMEs, equipping them with IT knowledge and guidance.

Inuwa said: “As we navigate the complexities of this digital age, let us collectively commit to empowering our MSMEs, the backbone of our economy, with the digital literacy, skills, and tools they need to thrive.

“By embracing the digital frontier, we will enhance the ease of doing business and foster a more inclusive and resilient economy that benefits all Nigerians.”

While commending both the Federal and Katsina state governments for the funding they have both injected in MSMEs, the Director-General of the agency explained the programme is a “response from NITDA to a call to action as initiated by the Excellencies the President and the Governor of Katsina State.”

In her welcome remarks, Hajiya Aisha Aminu Malumfashi, KASEDA Director-General, said the training is dedicated to exploring and transforming the powers of digital innovation in empowering SMEs which are the bedrock of every developing economy.

Describing MSMSs as the backbone of the economies by driving innovation, fostering entrepreneurship, and creating jobs Hajiya Malumfashi maintained that the MSMEs contribute a sizeable portion of the global economy as well assisting in terms of poverty, alleviation, and economic growth and diversification.

On the scope and the modules of the capacity building, the KASEDA Chief informed stated that “throughout the course of this programme, we expect to delve into the various facets of digital innovation and explore practical strategies that will assist the MSMEs to embrace and leverage all these technologies effectively.”

The agency noted
the programme tagged NITDA Digital Empowerment for MSMEs (NDE4M) has as its theme, “Leveraging Digital Technology to Improve MSME’s Business”, aligns with the Redefined Presidential Priority of reforming the Economy to Deliver Sustained Inclusive Growth and NITDA’s Strategic Roadmap and Action Plan 2.0 pillar on Nurture an Innovative and Entrepreneurial Ecosystem.

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