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Dufil Prima Foods appoints Chain Reactions Africa as new Strategic Communications & PR Consultant

L--R: Temitope Ashiwaju, Group Corporate Communications & Event General Manager; Israel Opayemi, Managing Director/Chief Strategist, Chain Reactions Africa and Oluwadamilola Olujide, Associate Consultant, Chain Reactions Africa, at the Contract Signing event in Lagos

*Dufil Prima Foods Limited, makers of Indomie Instant Noodles, appoints Chain Reactions Africa as its new Strategic Communications and Public Relations Consultant for Indomie Noodles

Alexander Davis | ConsumerConnect

Following about six months of credentials presentations by some of Nigeria’s leading public relations firms, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has appointed Chain Reactions Africa, one of Africa’s leading Public Relations and Integrated Communications Consultancies, as its new Strategic Communications and Public Relations Consultant for Indomie Noodles in Nigeria.

Chain Reactions Africa in a recent statement by Ms. Oluwadamilola Olujide, Associate Consultant, Strategy and Business Management at Chain Reactions Africa, disclosed the strategic partnership, which took effect February 1, 2024, aims to first “consolidate Indomie Noodles’ market leadership and foster stronger emotional connections with consumers across the Nigerian market.”

The statement said: “With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets.

“As part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance its flagship brand – Indomie Instant Noodles’ visibility, reputation, and engagement within the Nigerian market.”

Olujide also quoted Temitope Ashiwaju, Group Corporate Communications and Event General Manager at Dufil Prima Foods Limited, to have said “we are excited to embark on this journey with Chain Reactions Africa.”

Ashiwaju stated: “Their proven track record of creativity, strategic depth, understanding of trends and culture among critical demographics, market insight and integrated approach to communications have made them our preferred partner.

“Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience.”

Chain Reactions Africa brings almost 17 years wealth of experience in strategic communications for brand building, reputation management, crisis management, creative communication and unique consumer experiences and engagement in service of a diverse portfolio of clients from the public and private sector respectively.

According to Olujide, the company’s rich tribe of professionals drawn from public relations, advertising, digital marketing and experiential marketing help in making uncommon integrated approach communications the firm’s holy grails of response to every brief from clients.

Speaking on the firm’s selection as the preferred Strategic Communications and Public Relations partners for Indomie Noodles, Israel Jaiye Opayemi, Managing Director and Chief Strategist at Chain Reactions Africa, said: “We are delighted by this exciting piece of good news from Dufil Prima Foods Limited choosing us to manage the Indomie Instant Noodles brand and support their mission of delivering exceptional products to Nigerian consumers.”

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