Telecoms: Consumer loyalty, others boost industry performance as subscribers spent N3.33trn on calls, data 2022

*The Nigerian Communications Commission, in the telecoms sector regulator’s latest ‘2022 Subscriber/Network Data Annual Report’, states the increase in telecoms operators’ subscriber base resulted from consumer loyalty, promotions, aggressive consumer acquisition drive, and competitive product offerings across all the networks in the ecosystem

Isola Moses | ConsumerConnect

The Nigerian Communications Commission has stated that Nigerians and other telecommunications consumers within the West African country’s digital ecosystem spent N3.33trillion on calls, data, SMS, and other telecoms services 2022.

ConsumerConnect reports the telecoms sector regulatory Commission disclosed the Mobile Network Operators (MNOs), otherwise called Telcos, made N3.33trillion in total revenue for the year, as contained in its newly released ‘2022 Subscriber/Network Data Annual Report’.

The Commission also noted the total number of active subscribers increased from 195,463,898 subscriptions 2021 to 222,571,568 active voice subscriptions as of December 2022, a 13.86 percent year-on-year increase.

In regard to the new peaks in the telecommunications sector of the economy, the NCC said: “The increase in the Operators’ subscriber base was attributed to a number of reasons which includes subscriber loyalty, promos, seasonal effects, aggressive consumer acquisition drive, and competitive product offerings across all the networks.”

The Commission further explained the growth in active subscriptions impacted positively other derived telecoms indicators, including teledensity, Internet as well as Broadband penetration.

Besides, it stated that consumers’ data usage also continued to increase in the past year.

It further rose by 46.77 percent to 518,381.78TB as of the end of 2022.

“There was an increase in the volume of data consumed at the year-end December 2022 when compared with the year-end December 2021.

“The total volume of data consumed by subscribers increased to 518,381.78TB as of December 2022 from 353,118.89TB as of December 2021,” the Commission stated in the report.

The telecoms sector regulator said: “This represents an increase of 46.77 percent in data consumption within the period.”

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