AI: Mercedes-Benz introduces ChatGPT voice assistant

*Mercedes-Benz announces the owners of Mercedes cars equipped with the MBUX infotainment system (Voice Assistant) can subscribe for the beta version of its ChatGPT-powered update to access the service, effective from Friday, June 16, 2023

Gbenga Kayode | ConsumerConnect

Mercedes-Benz owners can now hold a conversation with their car while driving, thanks to a ChatGPT upgrade of the automaker’s voice assistant.

ConsumerConnect learnt beginning from Friday, June 16, 2023, owners of Mercedes cars equipped with the MBUX infotainment system can sign up for the beta version of its ChatGPT-powered update.

Mercedes-Benz said the software will be available to over 900,000 vehicles in the US, and customers can download it either via the Mercedes me app or by using the voice command “Hey Mercedes, I want to join the beta programme.”

The rollout of the programme will take place over the air through Microsoft Azure OpenAI Service, the automobile manufacturer said.

However, data privacy and Information Technology (IT) processes will be managed by Mercedes-Benz, CyberNews report said.

What MBUX Voice Assistant can do: Company CTO

Mercedes-Benz Chief Technology Officer Markus Schäfer was quoted to have said: “Our customers can always rely on us to ensure the best possible protection of their data privacy.”

The company also said that its MBUX Voice Assistant “has already set industry standards,” but ChatGPT will make it “even more intuitive.”

It doesn’t only accept voice commands, but can also conduct conversations, the company said.

According to Mercedes-Benz,

it means drivers and passengers will be able to discuss details about their destination or plans for dinner with their car, and expect more comprehensive answers than previous versions.

Schäfer also stated: “Our beta programme boosts the existing Hey Mercedes functions such as navigation queries, weather requests, and others, with the capabilities of ChatGPT.

“This way, we aim to support conversations with natural dialogues and follow-up questions.”

The US-focused beta programme is expected to last three months, report said.

Mercedes-Benz added the findings would be used to further improve the voice assistant, and define the rollout strategy for other markets and language.

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