Brand Slam: FrieslandCampina WAMCO apologises over Peak Milk ‘offensive Easter message’

*FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk products, days it regrets the social media post, restating the company’s commitment to nourishing Nigerian consumers while maintaining the utmost respect for all religious laws, tenets, and guidelines

Isola Moses | ConsumerConnect

Sequel to recent widespread criticisms of the company’s action, especially among the Christendom community in the West African country, Dutch dairy company, FrieslandCampina WAMCO, has withdrawn its ‘insensitive’ social media post, and apologised to Christians for its recent Good Friday post on the Peak brand’s social media handle.

Mrs. Ore Famurewa, Executive Director of Corporate Affairs at FrieslandCampina WAMCO, said this in a statement issued Tuesday, April 11, 2023, in Lagos.

Mrs. Famurewa also apologised to the Christian Association of Nigeria (CAN).

The dairy manufacturer also pledged to prevent recurrence of such a careless, insensitive advert in the future.

It is recalled the CAN leadership Monday, April 10 had faulted an advertisement released on Good Friday by Peak Milk,

The Association described the advertisement as “insensitive, offensive, and totally unacceptable.”

CAN also alleged that the advert exploited the cruxification of Jesus Christ, and was insensitive to the Christian faith.

It warned companies to be mindful of the religious and cultural sensitivities of their customers when promoting their products.

Advertisement not intended to make light significance of Jesus Christ’s sacrifice: Famurewa

She also stated: “We acknowledge the sensitivity of the social media post, considering the sobriety of the season.

“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the general public that the social media post has since been withdrawn.”

The Executive Director of Corporate Affairs of FrieslandCampina WAMCO restated the company’s commitment to its unwavering mission of nourishing Nigerians while maintaining the utmost respect for all religious laws, tenets, and guidelines.

“We wish to use this opportunity to wish all Christians the very best of the season,” Mrs. Famurewa said.

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