NIPR holds first virtual PR Clinic in Lagos

Web Editor | ConsumerConnect

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has made history by hosting the first virtual PR Clinic, themed: “Technology and the Future of Work”.

Mr. Segun McMedal, Chairman of Lagos NIPR, in a statement said the clinic was organised to prepare the participants with the skill sets required to thrive in a fast-changing practice environment Thursday, April 16, 2020.

McMedal stated that the virtual clinic, featuring Terae Onyeje, Chief Executive Officer (CEO) of WOWBii Interactive as the guest facilitator, was the first in the annals of the Institute.

The Lagos NIPR Chairman said organised the programme in compliance with the lockdown, social distancing and sit-at-home directives by the government to keep people safe and stop the transmission of the COVID-19 pandemic.

He said: “We are living in a different and very challenging time and the current restriction is altering business and work models for almost all the industry and professions.

“Everyone must evolve and adapt to the new work environment by unlearning and re-learning the new skill sets required to survive in the fast-changing world.

“The Chapter will organise more virtual clinics to sharpen the competitive edge of our members.”

Onyeje, in her presentation, stressed that the collaboration is the future of work, and challenged participants to keep pace with technological advancements revolutionising the workplace.

She held that employers willing to have a productive culture of working remotely must create new policies with clearly set deliverables and mechanism for checks and balances.

Practitioners should embrace the war room mentality in response to the fast-changing world.

Public Relations practitioners from private and public sectors in Lagos participated in the virtual clinic, where they learnt how technology is impacting the future of work.

According to the Lagos NIPR Chairman, the edition of the clinic was held in partnership with WOWBii Interactive, facilitated by Modion Communications.

The Lagos PR Clinic is a major part of the monthly general meeting of the Chapter to develop and sharpen the skillsets of our members to be better informed, work smarter and train their teammates.

It has featured notable speakers over the years, and has become a rich resource for communications practitioners and the media, the statement added.