Dangote deepens economic activities, sponsors 2022 Lagos International Trade Fair

*Dangote Industries Limited declares the conglomerate will continue to partner with stakeholders to deepen commerce, industry, and economic activities in Nigeria

Isola Moses | ConsumerConnect

Affirming that trade fairs have become a veritable avenue for its subsidiaries to bond with consumers, Dangote Industries Limited (DIL), a Pan-African conglomerate, has said it will continue to partner with stakeholders to deepen commerce, industry and economic activities in the country so as to strengthen the West African country’s economy.

ConsumerConnect reports Dangote Group explained that part of the efforts at revitalising the economy is the sponsorship of the 2022 Lagos International Trade Fair (LITF).

This year’s LITF with the theme, “Connecting Businesses, Creating Value” holding between November 4 and 13 at the Tafawa Balewa Square (TBS), Onikan, Lagos, is expected to be declared open by President Muhammadu Buhari.

The DIL, in a statement by Mr. Anthony Chiejina, Group Chief, Branding Communication Officer at Dangote Group, issued Tuesday, November 1, 2022, disclosed the conglomerate’s collaboration is coming on the heels of similar sponsorship of the recently concluded Abuja International Trade Fair of which Dangote Group was a lead sponsor.

The Africa’s foremost indigenous conglomerate also noted that five companies from the Group, including Dangote Cement, Dangote Sugar, NASCON Allied Industries, Dangote-Sinotruk, and Dangote Fertilizers are participating in the forthcoming Fair in Lagos.

According to Dangote, the business unit of DIL plans to open help desks to attend to enquires from perspective customers.

Trade fairs have become a veritable avenue for the subsidiaries to bond with  consumers.

Dangote further disclosed NASCON is offering its range of products, salt packs, seasonings, and stew mix to customers at the trade fair.

“The salt pack, which is designed to endear the product to its teeming customers still comes in packs of 250g, 500g and 1kg.

“The design is to make the product more accessible and affordable for consumers and other end users.

“NASCON would be giving visitors to its stand at the Dangote pavilion a good treat,” it said.

The DIL also said Dangote Sugar Refinery is bringing to the fair all its products ranges while its Sales/Marketing team will fully be on the ground to attend customers and prospective new distributors.

The company encouraged  consumers to visit the stand and buy products at Trade Fair prices.

Dangote Cement, a regular participant at both fairs, will operate an office at the Dangote Group Pavilion, the statement noted.

Customers and users of its cement products are also encouraged to visit the Dangote office during the period of the Lagos International Trade Fair for consultations with the team.

It said: “Customers wanting to be distributor of any of the products from Dangote Group subsidiaries would have the opportunity to be well informed by staff of the companies who would be on hand to put the customers through on how to go about it.

“Besides the products being sold at reasonable prices, lots of gifts have been packaged for potential visitors to Dangote Stand with opportunity from wet sampling of its products.

Chiejina as well stated that opportunities abound in this year’s trade fair as Dangote Group Business Units would be expanding the DIL customer base.

He, therefore, urged visitors to the Fair to take advantage of the development to key into various businesses of the Group.

The company, he noted, will be offering information on every aspect of its business, especially the refinery and fertilizer, as the DIL urged members of the public to patronise the company at the 2022 LITF.

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