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Toyota, BMW most shopped-for car brands Q1 2022: Survey

*A survey that measured consumers’ perceptions of automotive brands indicated that Toyota is in first place as the most-shopped non-luxury brand while BMW is number one in the luxury category of automobiles

Isola Moses | ConsumerConnect

Amid the global shortage of chips in the automobile industry, cars and trucks are expensive and hard to come by, but when consumers shop for a vehicle, a new survey shows they lean towards BMW and Toyota.

ConsumerConnect gathered the Q1 2022 Kelley Blue Book Brand Watch, a survey that measures consumers’ perceptions of automotive brands, indicated that Toyota is in first place as the most-shopped non-luxury brand. BMW was number one in the luxury category.

Vanessa Ton, Senior Research and Market Intelligence Manager at Cox Automotive, said: “High fuel prices and a few high-profile product launches really shuffled the order in the Q1 Kelley Blue Book Brand Watch.

“Shopping for traditional sedans, which are often more affordable and efficient than SUVs and trucks, jumped up in Q1 after years of declining. Fuel prices clearly influenced shopping behavior.”

Hooman, of Houston, told ConsumerAffair he bought a 2016 Toyota Camry six years ago, and that it’s still a great car for these inflationary times.

Hooman wrote in a review March 2022 that “the engine is very strong and the car’s overall reliability is unmatched compared with other brands.

“The car is approximately six years old and over 51k miles while it still drives like day one since I’ve had it.

“It is made bulletproof in my opinion with really low maintenance cost.”

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