7 Top strategies to increase consumer engagement in your organisation

*Experts say humanity is the biggest trait anyone can possess. Consumers should feel that their money is being spent on the product, and has a social cause attached to it. If you include some social influence on your product, the they will generate a soft corner

Isola Moses | ConsumerConnect

Experts have asked: What steps can you take to create a better environment for your customers? There are many aspects that you need to cover, and we bring you seven strategies or ways in which you can boost up your engagements, courtesy of marketing91.com.

1. Be Friendly. Formal language makes the human mind more alert, and it starts alarming you even at the slightest signals. Instead of being formal with your customers, try to adopt a friendly attitude towards them.

It will help you with creating a strong customer relationship. Make your Web site more user-friendly and use portraits of real persons to help your customers develop a personal connection with your brand.

You can refer people by their name and sometimes create customized messages to show them your affection towards them.

Auto-Generated texts don’t seem to be friendly as it shows you are sending them to a larger audience at once. Alongside, be respectful and ensure them your support during the whole session.

2. Know your target audience. You need to be very careful while targeting a particular section of your customers. For instance, a planning to have its products distributed in various countries of the world needs to specifically meet the needs of the customers from a particular region or background.

Running a complete history check of your customer will help you know their needs preferences. In this way, you can save your efforts and create a powerful customer engagement.

3. Be socially active. It has been suggested that no one would be connected even to a single social platform. Almost everyone has an account on Facebook, Instagram, Linked In, etc. Engaging can be done through purchasing and by creating awareness about the services you provide to the customers.

If customers visit your social handle, it should be creative enough to force them to visit your website. They will find more means to connect with you and might end up becoming your loyal customers.

4. Rewards on successful purchase. It is regarded as a smart move to keep your customers visiting your store from time to time.

Whenever a user invests and makes a successful purchase of your product, try to provide them with luring benefits. Give them discount coupons during the purchase that can be used during their next shopping session.

It will make the customers return to your store and redeem their previously earned reward.

Moreover, conducting weekly or monthly discount periods will eventually increase your sales chart. Customers need to have a relevant offer to act accordingly and promote your product as much as you want.

5. Learning from reviews. As already mentioned, reviews will provide the actual picture of your product in the market. You have to work over the loopholes that were part of the reviews. Ignoring any major feedback will result in losing customers.

Create an overview and highlight 2-3 points that need to be re-worked. Once you are set with improvements, make sure to let your customers know through social media or other advertising platforms.

6. Track customer preference. Several brands like Netflix or Spotify use this strategy to generate more loyal customers to their service.

It includes creating a customised playlist that suggests movies or songs to a user-related to his previous watched genres.

You have to analyse their taste and then recommend a similar kind of content. Every customer will have his homepage designed in the way he loves. As a result, he will try to keep connected with you for more time.

If you find order in your customer’s purchasing pattern, try to mail similar products that go well with his shopping cart. Amazon has a feature called “Customers also bought” that will suggest more products to the customer.

7. Involve social cause. Humanity is the biggest trait anyone can possess. Customers should feel that their money is being spent on the product and has a social cause attached to it.

If you include some social influence on your product, the customers will generate a soft corner.

They will get more attached to your brand. You can either associate with a charitable trust or fund some institutes working for a social cause.

The best way is to combine the purchase with your donations. For example, “Every product you buy, we donate $1 to a social cause” can become an effective slogan. It will not only be socially acceptable, but your sales will also crash the roof!

All the mentioned strategies will only work if you have a good understanding of your product.

Always try to create a better platform for your customers as they will open doors for new branding options.

Customer engagement will be the next big thing in the market, and you have to participate in this journey actively.

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