Prof.  Mojisola Adeyeye, Director-General of NAFDAC

Public Heath: NAFDAC consumer sensitisation campaign ends September

*The sensitisation campaign is another major milestone in our bid to protect Nigerians against the deleterious effects of unwholesome food, falsified medical products, harmful cosmetics, poor water and other substandard regulated products, says Prof.  Mojisola Adeyeye, Director-General of National Agency for Food and Drug Administration and Control

*The health regulatory agency outlines the campaign themes

Isola Moses | ConsumerConnect

As part of its regulatory mandate of organising significant consumer sensitisation campaigns across the country, the ‘customer-focused, agency-minded’ National Agency for Food and Drug Administration and Control (NAFDAC) says the ongoing significant sensitisation campaign holding in eight States of the Federation ends September 31, 2021.

ConsumerConnect reports Prof.  Mojisola Adeyeye, Director-General of NAFDAC, in her address during the activation of the regulatory agency’s sensitisation campaigns early August 2021, in Abuja, FCT, had noted that the First Phase of the campaigns would be holding in selected states from August to September this year.

Prof. Adeyeye stated that Public Awareness Campaign is one of the veritable regulatory mechanisms and avenues NAFDAC has instituted to promote and protect the health of Nigerian consumers.

A well-informed, sensitised and educated citizenry is the bedrock of effective regulation, said she.

The NAFDAC Director-General said: “This is why today’s event is another major milestone in our bid to protect Nigerians against the deleterious effects of unwholesome food, falsified medical products, harmful cosmetics, poor water and other substandard regulated products.

“The key objective of this sensitisation programme is to intensify and expand the scope of our informal and formal behaviour change communication strategies in order to reach the vulnerable communities especially at the grassroots.”

She further stated the dissemination of food and drug safety information is an important aspect of our regulatory work.

“It is common knowledge that Nigeria has a preponderant share of the global problem of falsified medical products and unwholesome food.

The advent of COVID-19 pandemic has aggravated the problem with the challenge posed by substandard and falsified Personal Protective Equipment (PPEs).

“The sensitisation campaigns will, therefore, contribute significantly to Federal Government’s concerted efforts to inform, sensitise, educate and alert the public about inherent dangers of intake and use of those spurious regulated products.”

Adeyeye noted the campaign themes are multifaceted with clear, concise, informative and educative messages aimed at arousing the awareness and consciousness of the general public about the various infractions that impact negatively on our healthcare delivery system.

These campaign themes, she stated, intend to address the following public health challenges:

  1. Dangers of buying medicines from hawkers. Patients are to buy medicines from only licensed Pharmacies and Medicine Stores.
  2. Abuse of Codeine and self-medication especially among youths.
  3. The dangerous effects of using Kerosene tanker to load groundnut oil.
  4. Dangerous practice of using potassium bromate to bake bread.
  5. Use of Azo-dyes in Palm oil which causes cancer
  6. Dangers of using Sniper to preserve any type of food or to keep flies away from meat.
  7. Dangers of transfat and consumption of excessive oil.
  8. Use of formalin on food and its associated health hazards.
  9. Low level of Exclusive Breastfeeding Practice by Lactating Mothers and its associated health hazards.
  10. Dangers of wrong use of pesticides and insecticides.
  11. Wrong use of chemicals and its hazardous effects.
  12. Problem of antimicrobial resistance arising from animal meat.

“I am pleased to inform you that the mass media, vibrant youth organisations and civil societies in the pilot states will be in the forefront of the sensitisation campaigns.

“The target audiences are market women and men, road transport workers and employers, community youth organisations and students,” she stressed.

The Director-General also said: “We have engaged the services of MMCC as project Consultant to drive the sensitisation campaigns, and it is gratifying to note that the campaign materials are ready to be deployed on the field.

“It is our expectation that at the end of the campaigns, the participants and target audiences would become dependable partners and allies of NAFDAC and be in the forefront of sustaining the public awareness campaigns by disseminating the information and messages to the grassroots.”

She added: “Our ultimate goal is to ensure that the various communities take ownership of the care and management of their own health.”

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