FirstBank, Visa launch Visa Signature, expand premium card portfolio for Nigerians

*First Bank of Nigeria Limited, in partnership with Visa, launches Visa Signature, a card designed for Nigeria’s affluent segment, which unlocks exclusive world-class benefits through Visa’s global network across travel, lifestyle, and premium merchant offers

Alexander Davis | ConsumerConnect

First Bank of Nigeria Limited, in partnership with Visa, has launched its Visa Signature, a premium card offering designed for Nigeria’s affluent segment.

The bank revealed the card unlocks an exclusive portfolio of lifestyle benefits, global travel privileges, and curated merchant offers through Visa’s worldwide acceptance network, giving high-spending Nigerians a product built around how they live.

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The top financial institution also noted that its new-fangled Visa Signature targets Nigeria’s top executives, business owners, and frequent international travelers who expect more from their financial products.

FirstBank also explained that through Visa Global benefits and Visa Destination offers, cardholders gain access to preferential rates, premium experiences, and priority services across hundreds of partner merchants, hotels, airlines, and destinations around the world.

The card supports both domestic and cross-border transactions, ensuring seamless payment experiences whether cardholders are in Lagos, London, or Dubai, in the United Arab Emirates (UAE).

Mr. Olayinka Ijabiyi, Group Head, Marketing and Corporate Communications at First Bank of Nigeria Limited, who noted this in a statement Friday, May 15, 2026, noted Chuma Ezirim, Group Executive, eBusiness and Retail Products of FirstBank, commented on FirstBank’s ambition for its premium cardholders.

Ezirim said: “At FirstBank, we are dedicated to creating financial solutions that reflect the evolving lifestyles of our customers.

“We understand that our premium customers aspire to experiences that reflect their global outlook.

He also noted: “Visa Signature is crafted to meet those expectations, offering access to exclusive experiences, global connectivity, and lifestyle privileges that empower our customers to live without boundaries.

“We remain focused on creating value and reinforcing our position as the partner of first choice for Nigerians at home and abroad.”

Highlighting the strategic importance of the FirstBank partnership, Andrew Uaboi, Vice-President and Cluster Head, West Africa, Visa, noted: “Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent.

“Visa Signature is designed to serve that profile with the depth of benefits and the breadth of acceptance they deserve.

“We are delighted to work with FirstBank in making this available to the Nigerian market.”

The bank further explained the launch marked a strategic step for FirstBank in deepening its premium product offering.

FirstBank’s existing Visa portfolio already serves millions of Nigerians across everyday retail, cross-border commerce, and online transactions through Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards.

The bank also stated Visa Signature added a dedicated tier for the affluent segment, giving this customer group the recognition and privileges their spending profile demands.

Visa Signature is available to eligible FirstBank customers.

Interested customers can visit any FirstBank branch nationwide or contact their dedicated relationship manager to apply, FirstBank said in the statement.

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