FirstBank affirms Olayinka Ijabiyi as Group Head, Marketing and Corporate Communications

*The Management of First Bank of Nigeria Limited (FirstBank) disclose the confirmation of Olayinka Ijabiyi’s appointment as the substantive Group Head, Marketing and Corporate Communications takes immediate effect

Isola Moses | ConsumerConnect

The First Bank of Nigeria Limited (FirstBank) has confirmed the appointment of Mr. Olayinka Ijabiyi as the substantive Group Head, Marketing and Corporate Communications of the leading financial institution and financial inclusion service provider.

FirstBank disclosed the confirmation of Ijabiyi’s appointment takes immediate effect.

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It is noted the development has further reinforced strong corporate governance at a pivotal point in the growth and transformation journey of the major financial services group.

Olayinka Ijabiyi’s profile at a glance

Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional with over 25 years of experience driving brand transformation, strategic visibility, and stakeholder engagement across financial services, telecommunications, media, and international development sectors.

Ijabiyi joined FirstBank 2011, and has served in acting capacity as the Group Head of Marketing and Corporate Communications from December 2024 until his recent confirmation.

In his role, he has led the development and execution of integrated marketing and corporate communications strategies across the FirstBank Group’s markets.

Ijabiyi also oversees brand and reputation management, executive positioning, Corporate Responsibility and Sustainability (CSR), as well as strategic communications initiatives aligned with the Bank’s business objectives and aspirations.

Prior to his current role, Ijabiyi had held leadership positions within the Marketing and Corporate Communications Department in FirstBank.

These include Head of Brand Strategy and Special Projects; Head Digital Marketing and Head Brand and Stakeholder Management.

Before joining FirstBank, he had built a diverse career across leading organisations, including British Council, Multichoice, MTN Nigeria and Etisalat Nigeria.

While in these organisations, he played key roles in brand building, corporate communications and digital transformation initiatives.

Widely recognised for his strategic mindset, leadership ability to translate business objectives into impactful marketing and communications strategies, he has successfully led major brand initiatives, including milestone anniversary campaigns and brand refresh programmes, while consistently delivering efficiencies and enhancing brand equity.

Ijabiyi holds a Master’s Degree in Public and International Affairs from the University of Lagos (UNILAG) and a Bachelor’s Degree in English Language from the former Ondo State University, Ado Ekiti, in Ekiti State.

The FirstBank Group Head, Marketing and Corporate Communications is also a  Fellow of the National Institute of Marketing of Nigeria (NIMN), and member of the Nigerian Institute of Public Relations (NIPR), among other industry bodies.

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