TD Africa, ASUS deepen market penetration at Partner Event Summit Nigeria 2026

*TD Africa reinforces its leadership in enabling global technology brands across the continent, stating the Partner Event Summit offered hands-on access to ASUS’ expanding portfolio, designed for a wide spectrum of consumers, besides experiencing newly-introduced devices from the Consumer Electronics Show

Isola Moses | ConsumerConnect

TD Africa has reinforced its leadership in enabling global technology brands across the African continent.

The tech distribution company recently played a central role in the ASUS Partner Event Summit Nigeria 2026, held at Radisson Blu, Ikeja.

The high-impact gathering attracted partners, stakeholders, and technology leaders for an immersive showcase of ASUS’ latest innovations, with key distributor TD Africa in attendance.

The firm also noted that the summit offered hands-on access to ASUS’ expanding portfolio, designed for a wide spectrum of users, from students and professionals to creators and enterprise customers. Partners experienced newly-introduced devices from Consumer Electronics Show (CES), including the Zenbook Duo with its dual-screen productivity design, the ultra-lightweight Zenbook A14, and ASUS’ versatile All-in-One systems.

Aside from product innovation, the company related that the event highlighted ASUS’ support ecosystem, including Perfect Warranty, MyASUS, and ASUS Premium Care, alongside the ASUS Gold Partner Rebate Program.

These were all designed to strengthen partner confidence and long-term value delivery.

Speaking at the event, Chioma Chimere, Coordinating Managing Director at TD Africa, emphasised the strategic importance of such engagements in driving adoption and strengthening the technology value chain.

Chimere stated: “Events like this go far beyond product showcases, they are critical platforms for building the relationships and understanding required to drive real market growth.

“At TD Africa, our role is to ensure that global innovation is not just introduced into the market, but properly positioned, accessible, and impactful.”

She also said: “By enabling our partners to interact directly with these technologies, understand their real-world applications, and identify opportunities within their own markets, we are strengthening the entire ecosystem.

“This is how we drive adoption, build trust, and accelerate digital transformation in a meaningful way across the region.”

Also speaking, Mohammed Kazim, Head of Sales at ASUS, highlighted the importance of local market engagement in translating global innovation into real value.

Kazim said: “CES remains a key platform where we introduce our latest innovations globally, but what truly matters is how effectively those innovations reach local markets.

“Our collaboration with TD Africa and other distributors, continue to play an important role in ensuring that these innovations are not just seen, but adopted in ways that drive productivity, creativity, and everyday impact across different user segments.”

The firm disclosed the event concluded with engaging activities and product giveaways, leaving attendees with both practical insights and strengthened partner relationships.

TD Africa assured consumers that it would continue to demonstrate its role as a key enabler of technology growth in Africa, bridging global innovation with local markets while ensuring that partners are equipped to deliver real value where it matters most.

Kindly Share This Story