Tinubu congratulates Otega Ogra on election to World Federation of Advertisers’ Executive Committee

*President Bola Ahmed Tinubu, GCFR, describes the election of Otega Ogra, his Senior Special Assistant on Digital Engagement, Strategy and New Media, to the Executive Committee of the World Federation of Advertisers as both a personal distinction and strategic opportunity for Nigeria and Africa, placing them at the centre of global conversations on brand trust, platform accountability, innovation, and the future of marketing and communications

Gbenga Kayode | ConsumerConnect

President Bola Ahmed Tinubu has congratulated Mr. Otega Ogra, his Senior Special Assistant (SSA) on Digital Engagement, Strategy and New Media, on his election to the Executive Committee of the World Federation of Advertisers (WFA).

The election took place today at the organisation’s Annual General Meeting (AGM), held during the Global Marketing Week Conference, in Stockholm, Sweden.

Mr. Bayo Onanuga, Special Adviser to the President on Information and Strategy, stated this Tuesday, April 21, 2026, noted President Tinubu described the development as a significant step for Nigeria’s growing influence in global communications.

The statement indicated that Mr. Ogra’s emergence as the only representative from West Africa and Sub-Saharan Africa on the Executive Committee reflects the depth of Nigerian expertise and the contribution of a new generation of young Nigerian professionals to global industry standards.

Ogra was elected to the Executive Committee on the platform of the Advertisers Association of Nigeria (ADVAN), underscoring the role of Nigeria’s organised advertising and marketing industry in shaping representation at the global level.

The WFA is the leading global body for advertisers, representing over 150 multinational and Fortune 500 companies, alongside national advertiser associations across more than 60 countries, with a combined annual marketing spend running into hundreds of billions of dollars.

Its Executive Committee is the organisation’s highest decision-making body, responsible for setting priorities and guiding global policy on responsible advertising, media transparency, sustainability, and the evolution of digital ecosystems.

President Tinubu noted that Ogra’s election is both a personal distinction and strategic opportunity for Nigeria and the African continent, placing them at the centre of global conversations on brand trust, platform accountability, innovation, and the future of marketing and communications.

Onanuga further stated the Nigerian leader commended Ogra, who also serves as Vice-President of ADVAN, for his sustained contributions to strengthening Nigeria’s marketing and communications ecosystem, drawing on a career, spanning leadership roles across the banking, manufacturing, and public sectors.

Tinubu said: “Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets.”

The achievement, the President stressed, aligns with his administration’s Renewed Hope Agenda, particularly in advancing the creative economy, strengthening digital governance, and positioning Nigeria as a competitive hub for innovation and enterprise.

Josh Faulks, CEO of the Australian advertiser association (AANA), and Simon Michaelides, Director General of the UK advertiser association (ISBA), also join the leadership team.

Current members of the executive committee, David Wheldon, President and Philip Myers, Deputy President, who is also the Chief Institutional Affairs and Corporate Communications Officer at Ferrero, continue in their current roles, as do all regional vice presidents.

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