Konga extends ‘Yakata’ sales as consumers demand more

*Konga, Nigeria’s leading composite e-commerce group, extends its blockbuster ‘Yakata’ sales campaign till December 6, 2025

Isola Moses | ConsumerConnect

In an unprecedented move that has sent waves of excitement across Nigeria’s shopping community, Konga, the country’s leading composite e-commerce group, has extended its blockbuster Yakata sales campaign till Saturday, December 6, 2025.

Initially scheduled to end on Sunday, November 30, Nigeria’s biggest sale of the year will now run until next Saturday.

Konga stated the announcement came after a wave of public appeals from consumers across the country.

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The e-commerce giant said several consumers took to social media platforms, pleading for more time to enjoy the discounts.

Comments and heartfelt posts poured in from shoppers, saying they needed “just one more week” to buy essential household appliances, smartphones, Christmas gifts, groceries, and work gadgets at the unbeatable prices Yakata offers.

Others explained that with school fees, rent renewals, and year-end expenses, Yakata came at the perfect time; they just needed a little more runway, the company noted.

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The clamour for extension was not arbitrary; it stemmed from practical economic circumstances that resonate with millions of Nigerian consumers.

According to Konga, for several Nigerians whose income arrives in the first week of the month, the original deadline meant watching incredible deals slip through their fingers, even though they were only days away from having the funds.

This challenge was compounded by reports from shoppers who also faced delays in executing timely fund transfers during the initial window.

Beyond the salary timing, several reasons fuelled the nationwide request.

It stated shoppers needed Yakata’s discounts to stretch their budgets, especially with the bumper year-end responsibilities, such as Christmas preparation.

Additionally, Yakata has always been a lifeline for families seeking relief.

Moved by this passionate appeal and in the spirit of the festive season, Konga announced the extension on its official social media pages over this weekend.

It also described this development as a compliment of the season to its teeming and loyal customer base.

Onochie Melvin, Head of E-commerce and Commercial Planning at Konga, in a statement after the official announcement, reassured shoppers that the company heard their voices clearly.

Melvin said: “Our customers have been the true heartbeat of this year’s Yakata.

“The demand for an extension was overwhelming, and as a customer-first brand, we are delighted to oblige.

“We have worked with our partners to not only extend Yakata but to also ensure the deals remain just as attractive, in some cases even better, as a compliment of the season.”

He also stated that Konga would maintain up to 80 percent discount across key categories during the extension period.

The company further noted that several new deals would be introduced as fresh inventory from partners lands in their warehouses in the course of this week.

The Konga Head of E-commerce and Commercial Planning, therefore, expressed profound gratitude to customers whose loyalty and trust have made Yakata Nigeria’s most anticipated shopping event.

The extension arrives at the perfect moment as Nigerians prepare for the festive season, it noted.

December brings unique financial demands: children’s holiday activities, family gatherings, year-end celebrations, and preparations for the new year.

Smart consumers equally recognise that leveraging Konga Yakata’s extended timeline allows strategic purchasing that addresses multiple needs simultaneously.

Shoppers during this extension period will also continue to qualify for the Konga Rewards, where those who shop ₦15,000 and above stand a chance to win exciting gift items such as appliances, electronics, kitchen gadgets, and lifestyle essentials, the statement also noted.

This extension is not just a continuation; it is an opportunity.

An opportunity for families to get that long-desired refrigerator, smartphone, generator, air fryer, wardrobe refresh, or groceries at the lowest prices of the year.

An opportunity for early Christmas shoppers to stock up without fear of inflated December prices. An opportunity for offices and small businesses to upgrade equipment before year-end.

Konga Yakata is widely regarded as Nigeria’s biggest sale of the year, and this final seven-day window may be the last chance to secure deals this good until November 2026.

With the countdown now reset, shoppers are encouraged to visit Konga.com, walk into any Konga retail store nationwide, or use the Konga app to take advantage of this generous extension.

As a shopper wrote under Konga’s announcement, “God bless whoever approved this extension. Now, I can finally buy everything on my list without shaking.”

The message is clear: the people asked, and Konga listened.

Now it’s time to shop smart, shop early, and make this extended Yakata count, added the e-commerce giant.

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