Konga activates freedom sale with mega deals to celebrate Nigeria’s Independence

*Konga, Nigeria’s leading composite e-commerce giant, activates two-week promotional campaign, offering shoppers and consumers a unique opportunity to enjoy rock-bottom prices and mega deals on genuine products across the country

Isola Moses | ConsumerConnect

Konga, Nigeria’s leading composite e-commerce giant, has officially launched its highly anticipated Freedom Sale, coinciding with the country’s 65th Independence Anniversary.

The company said the two-week promotional campaign, which commenced Wednesday, October 1, 2025, offers shoppers and consumers a unique opportunity to enjoy rock-bottom prices and mega deals on genuine products across Nigeria.

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According to Konga, this annual promotion underscores its commitment to celebrating Nigeria’s Independence alongside its people, while delivering unmatched value to consumers nationwide.

It also noted the “Freedom Sale” spans both online platforms and retail outlets nationwide, ensuring accessibility for every Nigerian shopper.

Speaking on the promotional campaign, Dave, Chief Operating Officer (COO) of Konga, stated: “The Freedom Sale is our way of joining all Nigerians in marking this remarkable 65th Independence Anniversary.

“We believe that true independence includes economic freedom made possible through access to affordable, quality products.

“This campaign allows us to give back to the nation that has supported our growth over the years.”

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Besides the massive discounts, the company as well assured shoppers could enjoy same-day delivery on products bearing the KongaNow tag, offering immediate gratification for urgent purchases.

It further averred that this service innovation reflects Konga’s ongoing commitment to convenience and customer satisfaction during this festive period.

The composite e-commerce giant said the Freedom Sale extended across diverse product categories, from electronics and fashion to home appliances and beauty and personal care items.

It explained that every purchase contributes to Nigeria’s economic growth while providing consumers with exceptional value.

Beyond this retail initiative, Zinox and KongaCares launched a bold campaign September 2025, aimed at computerising Nigeria, with a vision to distribute one million laptops to young Nigerians.

The Group stated the initiative is designed to boost digital literacy nationwide and empower the next generation with the tools required to thrive in today’s digital economy.

The initiative offers flexible payment plans, including a six-month interest-free instalment option, ensuring that financial constraints do not hinder beneficiaries from accessing devices, the company noted.

With this, conglomerate said Konga and Zinox Technologies had reaffirmed their role as champions of digital transformation in Nigeria.

It stated as the country marks another milestone of independence, Konga’s Freedom Sale represents more than just a promotional campaign.

The initiative reflects a broader commitment to national development, digital inclusion, and economic empowerment. By aligning shopping convenience with patriotic celebration, Konga is driving meaningful impact for both individual consumers and the Nigerian economy.

The campaign runs through mid-October, offering ample opportunity for Nigerians to participate in this celebration of freedom, value, and progress.

Through innovative payment solutions and strategic partnerships, Konga continues to position itself as a catalyst for Nigeria’s digital revolution while delivering immediate and tangible value to shoppers nationwide.

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