Konga launches 2025 mid-year Shopping Festival with unbeatable discounts

*Konga, Nigeria’s largest indigenous e-commerce giant, announces the 3rd Edition of its Mid-Year Shopping Festival with discounts up to 50 percent, describing the festival as a ‘strategic initiative to democratise access to quality products’ and stimulating economic activity through increased consumer spending

Isola Moses | ConsumerConnect

Konga, Nigeria’s largest indigenous e-commerce giant, has announced the 3rd Edition of its Mid-Year Shopping Festival with discounts up to 50 percent for consumers.

The campaign, which commenced Sunday, June 1, 2025, and runs through Monday, June 30 this year, has established itself as the biggest discount event in the first half of the year.

This year’s festival, which has the theme, ‘Oversabi Deals’, promises to be a month-long celebration of extraordinary savings, significant price reductions, and exclusive offers for millions of shoppers nationwide.

In terns of benefits for consumer, the company stated that the annual shopping extravaganza presents “a valuable opportunity for both individual shoppers and corporate customers to stock up on top-quality products at unbeatable prices.”

Product categories include electronics, computing, mobile phones, fashion, home and kitchen appliances, Fast Moving Consumer Goods (FMCGs), beauty and personal care, and more.

Shoppers can also expect to find deals on popular products from top brands, such as Starlink, Apple, Samsung, HP, Infinix, iTec, Lenovo, Tecno, Haier Thermocool, Nivea, L’Oreal, Garnier, and iPower.

The festival is a strategic initiative to democratise access to quality products while stimulating economic activity through increased consumer spending.

The e-commerce giant also explained the concept as a way of delivering exceptional value to Nigerian consumers while supporting the growth of digital commerce across the country.

This year’s Mid-Year Festival is further boosted by Konga’s ongoing Beauty and Wellness Campaign, launched in May in partnership with L’Oréal, it said.

According to Konga, every shopper receives a free premium skincare product.

The company equally included free delivery on purchased Starlink kits and select items across major cities, such as Lagos, Abuja, Port Harcourt, Kano, and Ibadan, ensuring savings and smooth delivery.

Objectives of Konga’s Mid-Year Shopping Festival

Onochie Melvin, Head of E-commerce and Commercial Planning at Konga, said: “The Mid-Year Shopping Festival exemplifies our commitment to providing Nigerian consumers with unparalleled access to premium products at competitive prices.

“This edition builds upon the tremendous success of previous festivals, incorporating enhanced features and expanded product offerings such as skincare products to meet the evolving needs of our diverse customer base.”

Konga Radio 103.7FM announces special discounts

Besides the massive discounts, the Mid-Year Shopping Festival will feature dynamic events, including Flash Sales with limited-time offers, interactive Treasure Hunts with exclusive rewards, and Live Auctions scheduled on specific campaign days.

By tuning in to Konga Radio 103.7FM, shoppers can gain access to special discounts before they are available elsewhere, it stated.

These engaging activities are designed to enhance the shopping experience while providing additional savings opportunities for participating customers.

The Mid-Year Shopping Festival reinforces Konga’s position as Nigeria’s premier e-commerce destination.

The company assured of its commitment to consistently delivering innovative retail solutions that combine convenience, quality, value, and trust for its customers.

For more information about the Mid-Year Shopping Festival, shoppers are encouraged to visit the Konga platform (www.konga.com) or their official social media channels.

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