{"id":5154,"date":"2026-10-12T18:03:12","date_gmt":"2026-10-12T18:03:12","guid":{"rendered":"https:\/\/consumerconnectng.com\/?p=5154"},"modified":"2026-10-12T18:06:23","modified_gmt":"2026-10-12T18:06:23","slug":"guinness-open-for-more-promo-grand-prize-winner-drives-home-%e2%82%a6150m-toyota-land-cruiser-prado-as-1075-consumers-win-big","status":"publish","type":"post","link":"https:\/\/consumerconnectng.com\/?p=5154","title":{"rendered":"Guinness &#8216;Open For More&#8217; Promo Grand Prize winner drives home \u20a6150m Toyota Land Cruiser Prado"},"content":{"rendered":"<p>*<em><strong>Guinness Nigeria Plc rewards 1,075 consumers over 10 weeks, as Queen Thompson emerged the grand prize winner of a \u20a6150 million Toyota Land Cruiser Prado Sport Utility Vehicle at the grand prize presentation, held at the company\u2019s headquarters at Ogba, in Lagos<\/strong><\/em><\/p>\n<p>Isola Moses | ConsumerConnect<\/p>\n<p>Guinness Nigeria Plc has concluded its Guinness &#8220;Open For More&#8221; national consumer promotion.<\/p>\n<p>The brewing giant rewarded 1,075 consumers over 10 weeks, with Queen Thompson emerging as the grand prize winner of a \u20a6150 million Toyota Land Cruiser Prado Sport Utility Vehicle (SUV).<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"YtgYOdNmeQ\"><p><a href=\"https:\/\/consumerconnectng.com\/?p=5098\">Travellers lament, urge NCAA to sanction Air Peace, United Nigeria, ValueJet over frequent flight delays, cancellations<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cTravellers lament, urge NCAA to sanction Air Peace, United Nigeria, ValueJet over frequent flight delays, cancellations\u201d \u2014 Consumer Experience Is A Top Priority\" src=\"https:\/\/consumerconnectng.com\/?p=5098&amp;embed=true#?secret=cCYwzk9IGE#?secret=YtgYOdNmeQ\" data-secret=\"YtgYOdNmeQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>The company also affirmed those weeks of rewards had culminated in a grand finale celebrating Guinness Foreign Extra Stout consumers across the West African country.<\/p>\n<p><em>ConsumerConnect<\/em> reports Girish Sharma, Managing Director and Chief Executive Officer (CEO) of Guinness Nigeria Plc, presented the vehicle keys to Thompson, at the grand prize presentation held Friday, October 9, 2026, at the company\u2019s headquarters at Ogba, in Lagos.<\/p>\n<p>Thompson&#8217;s win capped a nationwide campaign celebrating consumer loyalty.<\/p>\n<p>Speaking amid applause at the presentation, Sharma said: \u201cI\u2019m particularly excited that the winner is a woman. &#8220;Many didn\u2019t know that Guinness consumers are now 50-50 men and women.<\/p>\n<p>&#8220;The dynamics are changing as we deepen commitment to rewarding consumer loyalty.\u201d<\/p>\n<p>Launched July 18, 2026, the promotion rewarded had 1,000 consumers with \u20a6100,000 each and another 75 with \u20a61 million each, before the grand prize draw delivered the Toyota Land Cruiser Prado to Thompson last Friday.<\/p>\n<p>The campaign was conducted under the regulatory oversight of Federal Competition and Consumer Protection Commission (FCCPC), in Nigeria.<\/p>\n<p>The Commission provided oversight throughout the promotion, including approval of its terms, winner selection and prize delivery, reinforcing transparency and accountability of the entire process.<\/p>\n<p>In his remarks also, Mayor Esiaba, Head of Beer, Guinness Nigeria Plc, said the promotion was designed to recognise consumers who continue to choose the iconic stout.<\/p>\n<p>Esiaba stated: \u201cGuinness Foreign Extra Stout has always stood for boldness, and &#8216;Open For More&#8217; was our way of saying thank you to the consumers, who make that boldness possible.<\/p>\n<p>&#8220;We are proud of the trust Nigerians place in the brand, and will continue creating experiences that reward their loyalty.&#8221;<\/p>\n<p>Ifeoluwapo Odedere, Senior Brand Manager, Guinness Nigeria, said the promotion had brought the brand\u2019s &#8220;Open For More&#8221; promise to life by turning consumer participation into tangible rewards.<\/p>\n<p>Odedere noted: \u201cSeeing consumers win from the \u20a6100,000 prizes to the \u20a61 million rewards, and then, the grand prize Prado has been deeply fulfilling.<\/p>\n<p>&#8220;We are grateful to everyone who participated, and look forward to creating more rewarding experiences.&#8221;<\/p>\n<p>Speaking at the event, elated Thompson described her win as unexpected.<\/p>\n<p>She recalled that previous experiences with fraud had made her initially sceptical when she received the notification of winning the grand prize draw after the national consumer promo.<\/p>\n<p>The grand prize winner also averred: \u201cI am still in shock! I never imagined that opening a bottle of Guinness Foreign Extra Stout would lead to me driving home in a brand-new Toyota Land Cruiser Prado.<\/p>\n<p>&#8220;Having been swindled twice this year, I initially cut the (phone) call because I was yet to recover from those experiences.&#8221;<\/p>\n<p>She further said: &#8220;I am so grateful to Guinness for this life-changing gift. Truly, what God cannot do does not exist.&#8221;<\/p>\n<p>Guinness Nigeria Plc said the successful completion of &#8220;Open For More&#8221; promo underscored its commitment to recognising consumer loyalty, and creating meaningful brand experiences, supported by regulatory oversight to ensure fairness and transparency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Guinness Nigeria Plc rewards 1,075 consumers over 10 weeks, as Queen Thompson emerged the grand prize winner of a \u20a6150 million Toyota Land Cruiser Prado&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_FSMCFIC_featured_image_caption":"L-R: Rotimi Odusola, Legal and Corporate Relations Director, Guinness Nigeria; Ayodeji Ajibola, HR Director; Girish Sharma, Managing Director and CEO of Guinness Nigeria; Queen Thompson, Grand Prize Winner of the Guinness 'Open For More' Promotion; and Jonathan Chukwunyere, Head of Division, East 4, Guinness Nigeria Plc, During the Recent Official Presentation of a 2026 Toyota Land Cruiser Prado to Thompson at Guinness Nigeria\u2019s Headquarters, at Ogba, Lagos","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"default","footnotes":""},"categories":[20,3,4],"tags":[],"class_list":["post-5154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights","category-infoeducation","category-markets"],"featured_image_urls":{"full":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242.jpg",720,423,false],"thumbnail":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242-150x150.jpg",150,150,true],"medium":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242-300x176.jpg",300,176,true],"medium_large":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242.jpg",720,423,false],"large":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242.jpg",720,423,false],"1536x1536":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242.jpg",720,423,false],"2048x2048":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/10\/IMG_20261012_1855242.jpg",720,423,false]},"author_info":{"info":["ConsumerConnect"]},"category_info":"<a href=\"https:\/\/consumerconnectng.com\/?cat=20\" rel=\"category\">Highlights<\/a> <a href=\"https:\/\/consumerconnectng.com\/?cat=3\" rel=\"category\">InfoEducation<\/a> <a href=\"https:\/\/consumerconnectng.com\/?cat=4\" rel=\"category\">Markets<\/a>","tag_info":"Markets","comment_count":"0","_links":{"self":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts\/5154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5154"}],"version-history":[{"count":3,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts\/5154\/revisions"}],"predecessor-version":[{"id":5160,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts\/5154\/revisions\/5160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/media\/5157"}],"wp:attachment":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}