{"id":4126,"date":"2026-09-10T20:06:24","date_gmt":"2026-09-10T20:06:24","guid":{"rendered":"https:\/\/consumerconnectng.com\/?p=4126"},"modified":"2026-09-10T20:39:11","modified_gmt":"2026-09-10T20:39:11","slug":"chain-reactions-africa-wins-global-sabre-award-for-nigerias-economic-reforms-campaign","status":"publish","type":"post","link":"https:\/\/consumerconnectng.com\/?p=4126","title":{"rendered":"Chain Reactions Africa wins Global SABRE Award for Nigeria&#8217;s economic reforms campaign"},"content":{"rendered":"<p>*<strong><em>Chain Reactions Africa, one of Nigeria&#8217;s leading Public Relations Consulting giants, which earns fresh major global distinction for prosecuting &#8216;From Promises To Proofs&#8217; campaign for the Nigerian&nbsp; Presidency, is again, set to fly the country&#8217;s flag on one of the global industry\u2019s most prestigious stages in Chigaco, United States<\/em><\/strong><\/p>\n<p>Isola Moses | ConsumerConnect<\/p>\n<p>Chain Reactions Africa, one of Nigeria&#8217;s leading Public Relations Consulting giants, has earned another major global distinction for prosecuting \u201cFrom Promises To Proofs\u201d campaign for the Federal Republic of Nigeria.<\/p>\n<p>The PR firm emerged the winner, having been selected among the 40 Best PR Campaigns in the world at the 2026 Global SABRE Awards.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SrMLkW3XoA\"><p><a href=\"https:\/\/consumerconnectng.com\/?p=4113\">UK invests in 68 Nigerian future leaders through Chevening and Commonwealth Scholarships<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cUK invests in 68 Nigerian future leaders through Chevening and Commonwealth Scholarships\u201d \u2014 Consumer Experience Is A Top Priority\" src=\"https:\/\/consumerconnectng.com\/?p=4113&amp;embed=true#?secret=3vzXYAs0uT#?secret=SrMLkW3XoA\" data-secret=\"SrMLkW3XoA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>The company noted the latest recognition is particularly significant on two fronts.<\/p>\n<p>Chain Reactions Africa is the only Nigerian PR consultancy on the global list, and stands out as an independent African consultancy among a roster largely populated by the world\u2019s major multinational PR networks.<\/p>\n<p>Chidiebere Onuorha, Senior Consultant, Strategy and Business Management at Chain Reactions Africa, in a statement, said in doing so, the Lagos-headquartered consultancy firm would fly the Nigerian flag on one of the global industry\u2019s most prestigious stages.<\/p>\n<p>The statement revealed the 40 campaigns were selected from over 5,500 entries from over 60 countries across the SABRE Awards\u2019 regional competitions, placing the recognition in a highly exclusive category of fewer than one percent of entries.<\/p>\n<p>Founded by communications industry pioneer, Paul Holmes, PRovoke Media describes the Global SABRE honourees as the \u201celite of the elite\u201d of global communications work.<\/p>\n<p>For Chain Reactions Africa, the achievement is particularly significant as &#8220;From Promises To Proofs&#8221; moves from continental recognition to the global stage, following its win in the Public Sector\/Government category at the 2026 Africa SABRE Awards and its selection as a finalist for the Platinum SABRE Award for Best in Show.<\/p>\n<p>Onuorha disclosed in the statement that the Global SABRE Awards would be presented in Chicago, United States (US) October 26 this year, when the 40 campaigns would be ranked in a countdown to the world\u2019s number one PR campaign.<\/p>\n<p>The teams will also have the opportunity to showcase their works at the 15th Global Public Relations Summit slated for October 27.<\/p>\n<p>According to Chain Reactions Africa, &#8220;From Promises To Proofs&#8221; was built around a fundamental communications challenge, moving public discourse from government promises to visible, tangible and verifiable evidence of delivery.<\/p>\n<p>For Israel Opayemi, Founder and Chief Strategist, Chain Reactions Africa, the recognition carries significance beyond another industry accolade.<\/p>\n<p>Opayemi said: \u201cThis is particularly special because it takes the work beyond winning in Africa, and places it among the best communications campaigns in the world.<\/p>\n<p>&#8220;It is a powerful affirmation that Nigerian creativity, strategic thinking and execution can compete at the highest level of our profession.\u201d<\/p>\n<p>The Founder and Chief Strategist of the firm also noted: \u201c &#8216;From Promises To Proofs&#8217; was designed in partnership with the Presidential Media and Communications team to bring clarity to President Bola Ahmed Tinubu&#8217;s reforms agenda and show proofs that they are working.\u201d<\/p>\n<p>Opayemi specially praised all members of the Presidential Media and Communications team, led by Mr. Bayo Onanuga, Special Adviser to the President on Information and Strategy; Alhaji Mohammed Idris, Minister for Information and National Orientation; Dr. Dele Alake, Minister for Solid Minerals Development; and Malam Lanre Issa-Onilu, Director-General of the National Orientation Agency, who worked collaboratively, with the Chain Reactions Africa team to deliver the campaign.<\/p>\n<p>He further stated: &#8220;This is a proud moment for Nigeria, for the Nigerian government and indeed everyone who worked on this campaign with us.&#8221;<\/p>\n<p>The Global SABRE recognition comes shortly after Chain Reactions Africa was ranked third overall among Africa\u2019s PR consultancies and named winner of the Large Consultancy category in Earned First\u2019s inaugural Africa Consultancy Performance Index.<\/p>\n<p>With From Promises To Proofs now among the world\u2019s 40 best PR campaigns, Chain Reactions Africa has added another significant milestone to its growing international reputation.<\/p>\n<p>For a Public Relations campaign created in Nigeria to compete to the global \u201celite of the elite\u201d class of global campaigns is itself a bold statement about the possibilities the Nigerian Spirit enables, the statement added.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Chain Reactions Africa, one of Nigeria&#8217;s leading Public Relations Consulting giants, which earns fresh major global distinction for prosecuting &#8216;From Promises To Proofs&#8217; campaign for&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_FSMCFIC_featured_image_caption":"Mr. Israel Opayemi, Founder and Chief Strategist, Chain Reactions Africa","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"default","footnotes":""},"categories":[20,3,4],"tags":[],"class_list":["post-4126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights","category-infoeducation","category-markets"],"featured_image_urls":{"full":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc.png",672,400,false],"thumbnail":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc-150x150.png",150,150,true],"medium":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc-300x179.png",300,179,true],"medium_large":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc.png",672,400,false],"large":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc.png",672,400,false],"1536x1536":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc.png",672,400,false],"2048x2048":["https:\/\/consumerconnectng.com\/wp-content\/uploads\/2026\/09\/Jaiye-Israel-Opayemi-cc.png",672,400,false]},"author_info":{"info":["ConsumerConnect"]},"category_info":"<a href=\"https:\/\/consumerconnectng.com\/?cat=20\" rel=\"category\">Highlights<\/a> <a href=\"https:\/\/consumerconnectng.com\/?cat=3\" rel=\"category\">InfoEducation<\/a> <a href=\"https:\/\/consumerconnectng.com\/?cat=4\" rel=\"category\">Markets<\/a>","tag_info":"Markets","comment_count":"0","_links":{"self":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts\/4126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4126"}],"version-history":[{"count":2,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts\/4126\/revisions"}],"predecessor-version":[{"id":4131,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/posts\/4126\/revisions\/4131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=\/wp\/v2\/media\/4110"}],"wp:attachment":[{"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerconnectng.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}