{"id":3833,"date":"2026-09-01T22:36:42","date_gmt":"2026-09-01T22:36:42","guid":{"rendered":"https:\/\/consumerconnectng.com\/?p=3833"},"modified":"2026-09-01T22:56:07","modified_gmt":"2026-09-01T22:56:07","slug":"chain-reactions-africa-wins-large-consultancy-category-ranks-3rd-in-africa-pr-index","status":"publish","type":"post","link":"https:\/\/consumerconnectng.com\/?p=3833","title":{"rendered":"Chain Reactions Africa wins Large Consultancy Category, ranks 3rd in Africa PR Index"},"content":{"rendered":"

*Chain Reactions Africa, an independent communications consultancy, headquartered in Lagos, emerges winner of the Large Consultancy Category in the inaugural Africa Consultancy Performance Index, hejd in Nairobi, Kenya<\/em><\/strong><\/p>\n

Alexander Davis | ConsumerConnect<\/p>\n

Chain Reactions Africa, the Lagos-headquartered independent communications consultancy, has emerged winner of the Large Consultancy category in the inaugural Africa Consultancy Performance Index.<\/p>\n

The PT firm also ranked third overall among Africa\u2019s five top PR consultancies at a recent event.<\/p>\n

The recognition by Earned First, the global PR intelligence and media platform serving Asia-Pacific, the Middle East and Africa, was announced and presented at PRAXIS Africa during Africa PR Week August 26, 2026, in Nairobi, Kenyan capital.<\/p>\n

The firm, in a statement Tuesday, said Chain Reactions Africa ranked third overall alongside South Africa\u2019s Retroviral, Dialogue Communications and Clockwork, and Burson Africa, which completed the top five.<\/p>\n

The organisers noted Chain Reactions Africa won the Large Consultancy Category, based on its performance across five evaluation pillars: Business Performance; Creative Impact & Client Outcomes; Innovation & Thought Leadership; Talent & Culture; and Industry Leadership.<\/p>\n

The consultancy recorded particularly strong performances in Business Performance and Creative Impact & Client Outcomes.<\/p>\n

The third-place ranking is significant given the calibre of competition, placing an African independent consultancy among and ahead of established firms and global PR networks operating across the continent.<\/p>\n

It adds to Chain Reactions Africa\u2019s growing record of continental and global recognition, following its second-place overall finish at the SABRE Awards, alongside honours at the African SABRE Awards, World Public Relations Awards and Commonwealth Environment & CSR Awards.<\/p>\n

Commenting on the inaugural Index, Arun Sudhaman, Founder\/CEO of Earned First, said the rankings were designed to recognise consultancies demonstrating strong and measurable performance across business, creativity, innovation, talent and industry leadership, providing a holistic assessment of consultancy performance across Africa.<\/p>\n

Reacting to the recognition, Israel Opayemi, Founder and Managing Director\/Chief Strategist, Chain Reactions Africa, said: \u201cThis means a lot to us at Chain Reactions Africa. We are deeply grateful for this recognition.<\/p>\n

“It represents more than a ranking; it is an acknowledgement of the journey we have taken, the people who have built this consultancy and the ambition we continue to have for African communications.”<\/p>\n

Opayemi stated: \u201cTo be recognised alongside and ahead of some of the biggest names on the continent is particularly meaningful.<\/p>\n

“It tells us that an African independent consultancy can build world-class capability, compete with global heavyweights and remain deeply rooted in the realities and possibilities of our continent.\u201d<\/p>\n

Founded in 2010, Chain Reactions Africa has built its growth around strategic advisory, creativity, technology, research and cultural intelligence.<\/p>\n

In 2025, the consultancy recorded 18.5% revenue growth, expanded its team by 17%, from 44 to 53 employees, and achieved a 60% new-business win rate.<\/p>\n

Its work includes LAMATA\u2019s public engagement around Nigeria\u2019s first intra-city electric rail line, NIVEA\u2019s SABI hygiene-education programme, which contributed to a 40% sales lift, and Indomie Heroes, which strengthened the brand\u2019s positioning around children and youth development.<\/p>\n

Innovation is anchored by Ara by Prophet, its AI and cultural-intelligence platform, and \u00c0R\u00c1M\u00c0ND\u00c0, its audience-intelligence and research platform. Women lead every business function, while an 80% staff satisfaction rate reflects its investment in talent and culture.<\/p>\n

The Africa Consultancy Performance Index evaluates PR consultancies across five dimensions: Business Performance; Creative Impact & Client Outcomes; Innovation & Thought Leadership; Talent & Culture; and Industry Leadership.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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