Obaigbena unveils ‘Leekeeleekee’ media platform to redefine global content distribution

*Prince Nduka Obaigbena, media icon and Chairman of ThisDay/Arise Media Group, explains ‘Leekeeleekee’, a new revolutionary media platform will empower creators, journalists, and storytellers across the African continent through technology-driven distribution and monetisation tools, ensuring the continent’s stories are told by African voices — and heard across the world

Alexander Davis | ConsumerConnect

Prince Nduka Obaigbena, media icon and Chairman of ThisDay/Arise Media Group, in Nigeria, has announced an imminent launch of “Leekeeleekee”, a new revolutionary media platform, set to debut January 2026.

The media initiative, already attracting widespread commendation from media stakeholders across the Globe, is designed to challenge the dominance of the United States (US) and Chinese media conglomerates by establishing Nigeria as a powerful voice in global content creation and distribution.

Obaigbena announced the development in his Keynote Address delivered at the 21st All Nigeria Editors’ Conference (ANEC) 2025, held in Abuja, FCT.

He particularly underscored the pivotal role of the media in shaping democracy and national progress.

Drawing on Nigeria’s rich media heritage, the Chairman of ThisDay/Arise Media Group also paid tributes to three of the Nigeria’s greatest media figures — Dr. Nnamdi Azikiwe, Chief Obafemi Awolowo, and President Bola Ahmed Tinubu — all of whom owned influential media organisations that have contributed immensely to nation-building.

He observed that while all three were formidable media pioneers, only Tinubu went on to become President of Nigeria, illustrating the transformative power of media leadership.

Obaigbena declared: “We must defend our democracy. If we fail to do so, the two years we have spent under this administration will be a waste.

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“Democracy thrives only when the media is free, bold, and independent — when voices of truth are not silenced.”

According to Obaigbena, Leekeeleekee is designed to revolutionise the media landscape by providing an African alternative in the global digital content ecosystem.

The platform will empower creators, journalists, and storytellers across the continent through technology-driven distribution and monetisation tools, ensuring that African stories are told by African voices — and heard across the world.

Obaigbena also used the occasion to make a clarion call for support for ongoing reforms to sustain economic growth in Nigeria, emphasising that a strong economy is essential for a free and vibrant media sector.

He further stated: “The time has come for Nigeria to take its rightful place in global media.

“Lekeleke will not just compete — it will lead. It will be Africa’s answer to the global dominance of American and Chinese media powerhouses.”

As anticipation builds ahead of its 2026 launch, Leekeeleekee is set to mark a new chapter in Africa’s media evolution — redefining how stories are created, distributed, and consumed on a global scale.

Commenting on the concept, Amb. Cornell Udofia, Public Relations Officer (PRO) of the Actors Guild of Nigeria (AGN), Lagos Chapter, and Founder/CEO of CMC Gladiators and CMC Entertainment, the vision of Leekeeleekee “reflects the rebirth of Africa’s media identity — a symbol of freedom, creativity, and courage.”

Udofia commended Prince Obaigbena for his foresight, leadership, and unwavering commitment to empowering the next generation of African media professionals.

“Just like the white Lekeleke bird that soars gracefully across the skies,” Amb. Udofia said, “this platform will carry Nigeria’s stories to the world — pure, proud, and powerful.”

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